Event Sales Director

ABOUT TOPGOLF 

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. 

WHAT WE’RE SEEKING 

Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle; from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle? 

We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard. 

If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it. 

THE ROLE  

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. 

As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. 

WHAT YOU WILL DO 

Own Your Book of Business 

Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development 

Build and expand client relationships by identifying upsell opportunities and driving repeat business 

Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts 

Maximize lifetime value by growing and retaining your top accounts 

Execute with Precision 

Facilitate BEO meetings to ensure accurate event details and seamless execution 

Ensure event readiness by managing packets, payments, and key operational details 

Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps 

Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making 

Lead & Develop the Sales Team 

Lead and develop the venue's sales team through regular, in-person coaching and performance management 

Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency 

Create clarity around expectations and invest in your team's growth and development 

Stay Aligned with Sales Leadership 

Maintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetings 

Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency 

Bring solutions-first thinking to every conversation and escalation 

CORE COMPETENCIES FOR SUCCESS 

Drives Results | Consistently achieving results, even under tough circumstances. 

Pushes the venue sales team to achieve revenue targets through consistent performance and accountability 

Drives a track record of success through personal selling, team coaching, and pipeline oversight 

Fosters a sense of urgency for reaching goals and meeting deadlines at the venue level 

Leads the team to persist and maintain performance standards even during high-volume or challenging periods 

Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies. 

Clarifies the venue's sales strategy and ensures the team's efforts are prioritized to support it 

Creates plans that leverage market trends, competitive data, and account insights to drive growth 

Thinks beyond the day-to-day, balancing long-term account strategy with immediate pipeline execution 

Leads the team to pursue possibilities that will create sustainable revenue and client retention 

Customer Focus | Building strong customer relationships and delivering customer-centric solutions. 

Holds the team accountable for delivering a best-in-class guest experience at every stage of the event lifecycle 

Gathers customer satisfaction input and uses it to identify service gaps and improvement opportunities 

Independently anticipates and meets emerging client needs before they become issues 

Aligns event execution and business processes to deliver on client expectations consistently 

Ensures Accountability | Holding self and others accountable to meet commitments. 

Accepts responsibility for venue sales performance and acts decisively to drive improvement 

Holds self and team accountable for pipeline accuracy, BEO reviews, and revenue targets 

Monitors key metrics and milestones to chart progress and adjusts approach when results lag 

Follows through on commitments to the team, clients, and venue leadership 

Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. 

Develops sales team through regular coaching, performance management, and workflow optimization 

Communicates clear goals, roles, and expectations to the team 

Ensures the team has the right skills and leverages individual strengths to drive sales efficiency 

Rewards team efforts and create a culture of accountability, ownership, and continuous improvement 

QUALIFICATIONS 

5+ years of progressive sales leadership experience, including leadership of direct reports 

Bachelor's degree required (master's degree preferred); equivalent years of relevant experience will be considered 

Proven success in high-volume events or hospitality sales environments 

3-5+ years of professional-level communication, time management, and organizational skills 

3-5+ years of progressive, relevant experience within the hospitality industry 

Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software 

Must be 21 years of age or older as required by state or local law 

PHYSICAL REQUIREMENTS 

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue 

• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams 

• Ability to occasionally lift, carry, and/or move up to 25 pounds  

• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications 

• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods 

• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence 

Sounds like a fit? We can’t wait to meet you!