- Location
- NIKE GC HQ, China
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 7+ years
- Source
- Workday
Description
Position Summary
As part of the Region Retail Marketing leadership team, you will lead the retail marketing strategy, community ecosystem, and EKIN activation across GSH and East & South China.
You will manage a team of approximately 10 employees through two supervisors, driving retail marketing excellence, athlete engagement, community growth, and marketplace impact at scale.
Key Responsibilities
Retail Marketing Leadership
- Develop and execute regional retail marketing strategies aligned with seasonal Region Marketing priorities.
- Drive consumer experiences across running, fitness and basketball ecosystems.
- Establish scalable frameworks, toolkits and operational standards across the marketplace.
Community & Consumer Strategy
- Build long-term community growth strategies across key cities.
- Lead member engagement programs that connect consumers to sport for life.
- Identify opportunities to expand athlete and member ecosystems.
Team Leadership
- Lead and develop a team of approximately 10 employees through two supervisors.
- Build organizational capability, succession planning and talent development strategies.
- Foster a high-performance and collaborative team culture.
Marketplace Influence
- Serve as the primary retail marketing partner for Region Marketing, Geo EKIN and Marketplace leadership teams.
- Align cross-functional resources to maximize seasonal business opportunities.
- Influence marketplace and store strategies through consumer and community insights.
Operational Excellence
- Manage annual planning, budgeting and resource allocation.
- Establish KPIs and success metrics across community engagement, athlete education and retail marketing initiatives.
- Drive process improvements and scalable solutions across the region.
Qualifications
Experience
- 7-10+ years of experience in Retail Marketing, Brand Marketing, Consumer Marketing or Sports Marketing.
- Experience leading multiple cities, regions or large-scale marketing programs.
- Experience managing people and developing managers/supervisors.
Leadership
- Proven ability to lead teams through leaders.
- Strong stakeholder management and influencing skills.
- Ability to operate effectively in a complex matrix organization.
Skills
- Strategic planning and business acumen.
- Strong project and budget management capability.
- Fluent English communication (written and spoken).
Passion
- Deep passion for sports, culture, community building and athlete engagement.
- Strong understanding of consumer behavior and retail environments.
Skills
Strategic Planning
