- Location
- Pune, India
- Type
- Full-time
- Seniority
- Senior
- Experience
- 8+ years
- Source
- Workday
Description
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
The Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engages customers and prospects, delivers new opportunities, and accelerates pipeline. The ideal candidate will have prior integrated marketing experience, strong analytical and communication skills, understanding of paid media platforms, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities:
Plan, execute, manage, and optimize managed service and self-service campaigns
Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
Defining metrics and measuring success of campaigns using internal analytics
Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
Maintain and organize campaign-specific materials in team's shared document repository
Closely align with sales teams and GTM priorities
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Develop, grow, and maintain relationships with internal teams
Partner with Product and Product Marketing teams to ensure accurate campaign messaging
Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation
Project management deadlines and deliverables among internal and external stakeholders
Provide regular insights detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation and messaging
Troubleshoot issues on all pre-production and live campaigns
Provide detailed campaign wrap up reports
Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
Qualifications:
Four-year college degree
Must have 8+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills
Ability to advise stakeholders on best practices and areas of opportunity
Excited by a fast-paced and rapidly changing environment
Experience using Marketo and Salesforce is preferred
