SodaStream: Sales Lead Norway & Nordic Accounts

Overview

At PepsiCo, we’re committed to delivering exceptional customer experiences that fuel growth. We are now looking for a Sales Lead Norway & Nordic Accounts to develop and align national commercial strategy in cooperation with the immediate manager for Nordic electric accounts within SodaStream, part of PepsiCo.

Based in Stockholm, this role leads a distributed team across 5 markets (Sweden, Finland, Denmark, Iceland and Faroe islands). The role provides people leadership to a team of three direct reports, fostering capability development, coaching, and high performance.

About SodaStream

SodaStream®, part of PepsiCo, is the world’s leading manufacturer and distributor of home carbonation systems. SodaStream enables consumers to enjoy endless bubbles at home, without hassle, while helping to save the planet. SodaStream bubbles are better for the consumer – healthy, easy to make and light to carry. One SodaStream reusable bottle replaces hundreds of single-use plastic bottles and is therefore better for the planet. Products are available at more than 80,000 retail stores across 46 countries. To read more about how SodaStream makes water more exciting, follow SodaStream on Facebook, Instagram and YouTube. Please visit: www.sodastream.se 

Responsibilities

Main Purpose:

• Develop and align national commercial strategy in cooperation with immediate manager for Nordic electric accounts
• Develop and execute account plans for the Nordic current and future accounts and customers within both FMCG, electro and discount channels.
• Develop and manage external field force input for retail accounts including campaigns and POS/instore material
• Manage all activities and contacts with the retailers
• Manage and lead negotiations with retailers
• Evaluate and analyze sales statistics
• Forecast and account budgeting

Accountabilities:

1. Develop and align the national commercial strategy in collaboration with the immediate manager to ensure achievement of business objectives and market growth.

• Responsibility type: Accountable for decision-making and consultation
• Impacted stakeholders: Head of Sales Nordics, Regional Leadership, Marketing, Finance

2. Develop and execute strategic account plans for current and future customers, with a strong focus on food retail, to drive sustainable revenue growth.

• Responsibility type: Accountable for decision-making and execution
• Impacted stakeholders: Customers/Retailers, Sales Team, Marketing

3. Lead and manage all retailer relationships, ensuring strong partnerships, customer satisfaction, and long-term business development.

• Responsibility type: Accountable for execution
• Impacted stakeholders: Retailers, Customer Service, Supply Chain

4. Own and lead negotiations with retail customers to secure favorable commercial agreements and profitability.

• Responsibility type: Accountable for decision-making and execution
• Impacted stakeholders: Retailers, Finance, Legal

5. Develop and manage inputs to the external field force for retail accounts, including campaigns, POS, and in-store materials to maximize visibility and sales impact.

• Responsibility type: Accountable for execution and consultation
• Impacted stakeholders: Field Force, Marketing, Retailers

6. Evaluate and analyze sales performance and market data to identify trends, risks, and opportunities for business improvement.

• Responsibility type: Accountable for informing and decision-making
• Impacted stakeholders: Sales Team, Finance, Leadership

7. Lead forecasting and account budgeting processes to ensure accurate financial planning and alignment with company targets.

• Responsibility type: Accountable for decision-making
• Impacted stakeholders: Finance, Leadership, Supply Chain

Qualifications

• Highly motivated and energetic with a positive can-do attitude.
• Market oriented with an interest in driving sales by 360 alignments with marketing
• Independent with initiative and drive.
• Good analytical skills.
• Entrepreneurial mindset and result driven.
• Excellent interpersonal skills.
• Team player
• Adaptability and resilience
• Thrives in a fast-paced, changing environment and manages competing priorities effectively.
• Fluent in Swedish and English
• Earlier key account experince from FMCG and/or electro (Elkjöp/Clas Ohlson etc) required.