Marketing Advisor

Title: Marketing Advisor

Department: Revenue Optimization

Location: 6300 Steeles Ave West, Woodbridge

Total Potential Compensation: $95,000-$120,000

Role Overview:

407 ETR is seeking a Marketing Advisor to lead the planning, execution, and optimization of promotions and loyalty initiatives that drive customer engagement, revenue, and long-term value. 

This role is ideal for a self-driven, strategic individual contributor who can operate with a high degree of autonomy while collaborating cross-functionally. The successful candidate brings strong analytical thinking and hands-on campaign expertise, combined with the ability to proactively identify opportunities, shape strategies, and drive continuous improvement across marketing initiatives. 

Key Responsibilities:

• Lead the end-to-end planning, execution, and optimization of promotions and loyalty campaigns across customer segments and channels. 

• Act as a self-starter, independently identifying opportunities, proposing solutions, and driving initiatives forward. 

• Develop clear, insight-driven marketing briefs, and oversee campaign setup, QA, and execution with strong attention to detail. 

• Analyze campaign performance, customer behavior, and trends to deliver actionable insights and strategic recommendations that drive revenue and customer value. 

• Own performance tracking and deliver clear, concise reporting and narratives to stakeholders, linking results to business outcomes. 

• Partner cross-functionally with Data, Analytics, Communications, Customer Service, and Technology teams to deliver integrated marketing initiatives. 

• Champion a test-and-learn mindset, developing and scaling experiments that improve personalization, engagement, and effectiveness. 

• Proactively identify and implement process improvements, enhancing tools, workflows, and campaign delivery efficiency. 

• Translate customer needs and business objectives into well-defined requirements and use cases, informing prioritization, solution design, testing, and launch. 

• Act as a thought partner to stakeholders, contributing to the evolution of promotions and loyalty strategies. 

Key Skills & Attributes:

• Highly self-motivated and proactive, with the ability to take ownership and deliver results independently. 

• Strong analytical capabilities with experience translating data into clear, actionable insights and strategic direction. 

• Excellent communication skills, with the ability to influence stakeholders and tell a compelling performance story. 

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities. 

• Proven ability to collaborate effectively while maintaining accountability as an individual contributor. 

• Demonstrated growth mindset, curiosity, and continuous improvement orientation. 

• Comfortable navigating ambiguity and driving clarity in evolving environments. 

Qualifications:

• University degree in Business, Marketing, or a related field; MBA is an asset. 

• 8+ years of progressive marketing experience, with a strong focus on promotions, lifecycle, and loyalty initiatives. 

• Proven experience operating as an independent contributor within cross-functional teams. 

• Experience with Salesforce Marketing Cloud; certifications (e.g., Email Specialist) are an asset. 

• Experience in leading and optimizing loyalty programs strongly preferred. 

• Familiarity with Loyalty Management Systems (LMS) is considered a strong asset (e.g., SFDC LMS, building loyalty campaigns and accelerators within LM S), but not required. 

• Strong critical thinking, problem-solving, and project management capabilities. 

• Comfortable working with evolving technology, data environments, and marketing tools. 

What Success Looks Like 

• Self starter who delivers high-quality, insight-driven campaigns that drive measurable customer and business value. 

• Provides strategic, data-backed recommendations that influence marketing decisions and priorities. 

• Builds strong, trusted partnerships across teams while maintaining ownership of outcomes. 

• Continuously identifies opportunities to enhance customer engagement, personalization, and campaign performance. 

• Contributes to the evolution and maturity of promotions and loyalty capabilities at 407 ETR.