Sr. Marketing and Professional Relations Manager Iberia and Italy

Department: Marketing

Employment Type: Full Time

Location: EMEA-Spain

Description

Role expectations

• Build and strengthen KOL, speaker and faculty networks: Identify, develop and maintain high-value relationships with KOLs, speakers, faculty, academic institutions and professional organizations, positioning Align Technology as the partner of choice for clinical education, scientific collaboration and innovation. 
• Drive scientific marketing and evidence amplification: Partner with Clinical, EMEA marketing central team and subject matter experts to shape scientific marketing initiatives, clinical evidence creation and dissemination plans tailored to local market needs. 
• Support university and institutional engagement: Collaborate with Clinical and Marketing teams to develop strategies for universities and academic institutions, supporting the next generation of dental professionals and accelerating adoption of digital orthodontic treatment modalities. 
• Integrate professional relations with commercial priorities: Work closely with Marketing, Sales and Clinical teams to ensure Professional Relations programs support business growth, customer engagement, loyalty and education objectives across the cluster. 
• Own selected cluster marketing projects: Lead specific marketing initiatives beyond Professional Relations, such as customer engagement programs, campaign localization, product or portfolio activation, congress amplification, customer segmentation initiatives, educational campaign support and cross-cluster go-to-market projects, as agreed with the Marketing Director. 
• Support marketing planning and execution: Contribute to the development and execution of cluster marketing plans by coordinating workstreams, aligning stakeholders, tracking milestones and ensuring timely delivery of high-quality outputs across Italy and Iberia. 
• Represent the voice of partners and customers: Capture insights from KOLs, speakers, institutions and customers to inform local marketing plans, product feedback, education needs, partner experience improvements, campaign priorities and future innovation opportunities. 
• Coordinate cross-functional execution: Lead collaboration across local and regional Marketing, Clinical, Sales, Finance, Business Intelligence, Professional Education and EMEA central Marketing teams to ensure integrated planning and execution. 
• Use insights and analytics to optimize impact: Partner with BI teams to develop consistent reporting, ROI analysis and performance dashboards for Professional Relations and selected marketing activities, translating insights into strategic recommendations. 
• Manage complex partner issues: Serve as a senior escalation point for sensitive partner situations, ensuring timely resolution, strong partner loyalty and high-quality stakeholder experience. 
• Support planning and governance: Coordinate and participate in local and central handoffs for commercial planning milestones, quarterly reviews and relevant governance forums. 
• Represent Align externally: Attend and support educational events, congresses, advisory boards, speaker programs, institutional meetings and selected customer visits across Italy and Iberia. 

What we're looking for

• 7+ years of experience in strategic marketing, professional relations, business development, clinical education, stakeholder engagement or marketing project leadership within the medical device, dental, healthcare or related sectors. 
• Proven experience building and managing senior-level partnerships with KOLs, speakers, faculty, academic institutions and professional organizations. 
• Strong understanding of professional relations, scientific marketing, clinical education and/or healthcare stakeholder engagement models. 
• Experience managing marketing projects end-to-end, including planning, stakeholder alignment, execution tracking, campaign localization, performance measurement and post-implementation optimization. 
• Demonstrated ability to operate across multiple countries or in a cluster, regional or matrix organization. 
• Strong strategic thinking, analytical skills and business acumen, with the ability to translate insights into actionable plans and measurable impact. 
• Excellent written, verbal communication and presentation skills, with confidence speaking in front of senior stakeholders and large audiences. 
• Ability to influence without authority and lead cross-functional teams across Marketing, Clinical, Sales, Finance, BI, Professional Education and regional functions. 
• Bachelor’s degree in Dentistry, Marketing, Business, Life Sciences or a related field; equivalent professional experience may be considered. 
• Fluency in English & Spanish is required.
• Italian knowledge are highly desirable; Portuguese is a plus. 

• Master’s degree, MBA or advanced qualification in dentistry, marketing, business or healthcare management. 
• Experience working with EMEA teams and adapting regional or global strategies to local market realities. 
• Experience using performance dashboards, ROI analysis and market insights to guide investment decisions. 
• Previous field sales or customer-facing experience in medical, dental or healthcare environments. 

• Strategic agility combined with strong execution discipline. 
• Natural ease in building relationships, with credibility, empathy, enthusiasm and a passion for people and oral health. 
• High integrity, adaptability and collaboration, with a strong commitment to premium partner and patient experiences. 
• Data-driven and value-oriented approach to prioritization, resource allocation, marketing project delivery and program optimization. 
• Entrepreneurial mindset and ability to identify new models, partnerships and local growth opportunities. 
• Strong project leadership mindset, with the ability to manage multiple marketing workstreams, simplify complexity and maintain focus on business impact. 
• Strong problem-solving skills and resilience when managing complex or sensitive stakeholder situations. 

• Office-based in Madrid, five days per week. 
• Travel required across Italy and Iberia for partner engagement, educational events, congresses, institutional meetings and selected customer visits.