Art Director - Social and Digital

Location: Stockholm
Reports to: Head of Marketing, CEO

About Sweed Beauty

Sweed is a Swedish prestige beauty brand redefining effortless beauty through innovative, vegan products inspired by the Scandinavian approach to beauty. With a fast-growing global presence across retail, e-commerce, and social, we're building one of the world's leading beauty brands.

The Role

We are looking for an ambitious, hands-on and experienced Senior Art Director - Social & Digital to shape how Sweed looks, feels, and shows up across social, e-commerce, website, paid media, and digital campaigns.

This is a creator-first role. You will be expected to do the work yourself - not simply brief agencies, delegate to others, or manage production from the sideline. You’ll move fluidly from idea to execution: developing concepts, creating content, shooting when needed, directing talent, editing, designing, selecting imagery, experimenting with AI, and delivering polished final assets.

You have a strong creative point of view and understand how to translate a premium beauty brand into content that feels contemporary, culturally relevant, and native to digital platforms. You know when something needs to be beautifully crafted and when it needs to be fast, raw, playful, or unexpected.

The ambition is simple: every Sweed touchpoint should feel beautiful, contemporary, culturally aware, and unmistakably Sweed.

You will have a high level of ownership and direct influence on the visual direction of a fast-growing global beauty brand. Working closely with the Head of Marketing, CEO, and wider team, you’ll turn brand and commercial priorities into distinctive, relevant, and effective creative work.

What You’ll Do

• Own the visual direction and creative development of Sweed’s social and digital presence.

• Create content yourself across photography, video, design, editing, AI, and social-first formats.

• Develop creative for Instagram, TikTok, paid social, e-commerce, website, CRM, and digital campaigns.

• Develop concepts and visual worlds for product launches, campaigns, collaborations, and always-on content.

• Take projects from a blank page to finished assets — concept, moodboard, shoot, edit, design, delivery.

• Plan and execute shoots, from creative concept and shot lists through to production and final delivery.

• Shoot and direct content yourself when appropriate, while also directing photographers, creators, models, stylists, and other creative partners.

• Edit, select, crop, retouch, design, and adapt content for different platforms, placements, and formats.

• Create multiple creative iterations for paid and social while maintaining a strong and recognizable brand expression.

• Build visual stories that balance strong brand expression with commercial impact.

• Continuously evolve Sweed’s visual identity through new ideas and references from beauty, fashion, art, culture, and digital trends.

• Explore new creative tools, formats, technologies, and AI workflows to make the brand more relevant and creatively distinctive.

• Ensure content across channels feels connected, consistent, and unmistakably Sweed.

• Manage multiple creative projects simultaneously while maintaining a high standard of execution.

Who you are

• You have 5+ years of experience in art direction, social creative, digital creative, brand creative, content, or a similar role.

• You have a strong portfolio demonstrating exceptional art direction across beauty, model, product, social, and digital content.

• You are a creator first. You genuinely enjoy making the work, not just directing or managing it.

• You have strong skills in photography, video, editing, design, composition, styling, and digital content creation.

• You are comfortable using AI and emerging creative tools as part of your creative process.

• You have proven experience independently planning and executing photoshoots and creative productions from concept to final delivery.

• You have a strong understanding of photography, lighting, composition, styling, casting, editing, motion, and video.

• You have excellent visual judgment and a refined understanding of premium and prestige beauty aesthetics.

• You understand social-first content and how creative needs to differ across organic social, paid media, e-commerce, and brand campaigns.

• You know how to make content feel native to the platform without compromising the brand.

• You can take a project from a blank page to finished assets independently.

• You’re comfortable working solo but know when bringing in the right creative talent will make the work better.

• You have a strong network or are excited to build one across photographers, creators, stylists, filmmakers, and other creative talent.

• You’re ambitious, proactive, curious, collaborative, and entrepreneurial.

• You have a strong point of view but are open to ideas and feedback.

• You’re fluent in English; other languages are a plus.

Why Sweed

• A high-ownership role with direct influence over Sweed’s visual identity and global digital presence.

• The opportunity to shape the creative expression of a fast-growing prestige beauty brand.

• The freedom to make, experiment, and build rather than simply manage an established process.

• Close collaboration with the Head of Marketing, CEO, and wider team.

• The chance to work across beauty, fashion, culture, content, technology, and commerce.

• The opportunity to build a distinctive visual world and see your ideas move quickly from concept to market.

• The chance to help define what the next generation of prestige beauty content looks and feels like.

We’re looking for someone who sees an idea and wants to pick up the camera, open the editing software, experiment with AI, design the post, get on set, and make it happen.

If this sounds like you, we’d love to see your work.