Senior Digital Marketing Specialist

Job Title

Senior Digital Marketing Specialist

Job Description

The Senior Digital Marketing Specialist is responsible for driving customer engagement, retention, and online sales through effective CRM, D2C marketing, e-commerce management, and data-driven optimization for the Czech and Slovak market. The role focuses on improving customer experience, increasing loyalty, and enhancing the performance of digital and e-commerce channels.

The role also actively uses AI tools and marketing automation to improve campaign efficiency, personalization, content creation, reporting, customer insights, and overall marketing performance.

Key Responsibilities:

CRM and Customer Engagement

• Develop and execute CRM strategies to improve customer retention, loyalty, and satisfaction.

• Manage targeted email campaigns and customer journeys using tools such as SFMC and Econmail.

• Analyze customer data to identify trends, segments, and opportunities for personalization.

• Monitor CRM performance and recommend improvements based on data insights.

D2C Marketing and Campaign Management

• Plan, execute, and optimize D2C digital marketing campaigns to drive online sales and customer acquisition.

• Coordinate campaign content, assets, and execution with internal teams and external agencies.

• Use AI tools to support campaign ideation, content adaptation, segmentation, A/B testing, and performance optimization.

• Ensure campaigns are aligned with business priorities, brand guidelines, and customer needs.

E-commerce Management

• Oversee daily operations and performance of the e-commerce platform, including customer experience and conversion optimization.

• Work with e-commerce partners to improve processes, content, and platform performance.

• Monitor market trends, platform data, and customer behavior to identify improvement opportunities.

Data, Reporting, and AI-driven Optimization

• Analyze CRM, campaign, e-commerce, and customer review data.

• Prepare regular reports on key performance indicators and business impact.

• Use AI-supported analytics and automation tools to generate insights, improve efficiency, and support data-driven decision-making.

• Recommend and implement improvements in digital marketing tactics based on performance data.

Required Knowledge and Experience

• Strong knowledge of digital marketing, CRM, D2C, and e-commerce principles.

• Experience with CRM and email marketing tools such as SFMC and Econmail.

• Familiarity with CMS and e-commerce platforms such as DCC and Shoptet.

• Good understanding of SEO, SEM, PPC, email marketing, and performance marketing.

• Strong analytical skills and ability to translate data into actionable recommendations.

• Practical experience with AI tools for marketing, content creation, automation, analytics, or campaign optimization.

• Ability to work cross-functionally with marketing, sales, trade shopper marketing, customer service, regional teams, agencies, and external partners.

• English language proficiency required.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

#LI-EU

#LI-Office

#PersonalHealth