Senior Marketing Growth Specialist

Who we are

Founded in 2010, Genuine Comfort is a leading distributor of Air Conditioners (AC) and Packaged Terminal Air Conditioners (PTAC) across Canada & the USA. We are dedicated to “Delivering Comfort Consistently” to hospitality, commercial, and multi-family markets.  We accomplish this through exceptional product availability, local warehousing, best-in-industry warranty and a dedication to on-time error-free delivery of room cooling products. Our impact is felt in hundreds of thousands of apartments and hotel rooms, with a visionary goal to surpass 60,000 units sold annually by 2030. Over the last four years, we have grown through strategic acquisitions of proven industry players, increased our product capacity and lineup, expanded our reach and distribution capabilities, have been featured multiple times in the Globe and Mail's Canada's fastest-growing companies list and surpassed our 2023 vision 26 months ahead of schedule. 

Most recently, we expanded into the United States through a strategic acquisition in November 2025, adding Eccom capabilities and representing an incremental $12M+ in annual revenue, further strengthening our North American platform and growth trajectory.

Who we need

Reporting to the President, we are hiring a Senior Marketing Growth Specialist to play a key role in how Genuine Comfort shows up in the market, communicates its value proposition, and drives measurable revenue growth within our core customer segments. As part of the Revenue Team, you will work closely with the Directors of Sales & Marketing in Canada and the U.S., as well as the Ecommerce Manager and Product leadership, to execute marketing initiatives that support customer engagement, sales enablement, and business performance.

In this hands-on role, you will take ownership of marketing execution across campaigns, product launches, content, and promotional initiatives, ensuring work is delivered with consistency, speed, and commercial impact. We are looking for someone with a strong ROI mindset who understands how to capture what matters most to the industry, translate  value propositions into clear and effective messaging, and communicate that message consistently over time to drive measurable results and qualified demand. Success in this role is not defined by graphic design perfection, but by the ability to execute marketing that is aligned to revenue objectives, strengthens market positioning, and contributes directly to customer conversion and business growth.

This role is based in Markham, Ontario, and follows a 4 days in office / 1 day remote structure.

What’s in it for you

Ownership. You will lead Genuine Comfort’s internal marketing execution, helping transition the function from an outsourced agency model into a fully embedded, high-accountability capability. Your work will directly shape how the brand is positioned, communicated, and perceived in the market.

Growth and exposure. You will work closely with the President and Sales & Marketing leadership, gaining visibility into commercial strategy, product direction, and revenue priorities. As the company and marketing function evolve, this role offers the opportunity for expanded ownership and broader leadership responsibility over time.

Impact. In this highly visible role, your decisions, speed, and quality of execution will directly influence customer engagement, sales performance, and growth. You will see how product strategy, sales execution, customer feedback, and marketing campaigns connect in real time and play a central role in strengthening that alignment across the business and driving measurable demand generation outcomes.

What you will do

• Own marketing execution and campaign delivery end-to-end. You will translate marketing strategy into consistent, high-quality execution across channels. This includes creating & managing the quarterly marketing calendar, coordinating timelines, assets, approvals, and stakeholders, and ensuring all initiatives are delivered on time, on brand, and tied to clear performance outcomes. You ensure marketing activity is structured, sequenced, and measurable rather than fragmented or reactive. You are accountable for ensuring campaigns generate awareness, engagement, and qualified demand aligned to revenue priorities.
• Drive revenue-aligned marketing and sales enablement. You will partner closely with Sales leadership to ensure marketing output directly supports pipeline and revenue needs. You develop and maintain core sales materials including presentations, brochures, product sheets, and campaign assets. You participate in revenue team discussions to stay aligned with market feedback and adjust execution priorities as needed, ensuring sales teams are consistently equipped with effective, conversion-focused tools. You ensure marketing directly supports lead generation, deal progression, and customer conversion.
• Own content creation, digital presence and ecommerce support. You will manage the creation and distribution of content that communicates the Genuine Comfort value proposition across digital channels. This includes oversight of the website, Google Business profile, LinkedIn presence, and campaign content. You will also work with the Ecommerce marketing manager to support growth of the PTAC4Less platform through email, SMS, landing pages, and promotional campaigns focused on engagement and conversion. You support the execution of digital campaigns that drive traffic, engagement, and qualified leads across channels.
• Maintain marketing discipline, measurement, and reporting. You will track and report on campaign performance, ensuring activity is tied to clear metrics and ROI indicators. You maintain CRM and email list hygiene, and ensure marketing data is structured for decision-making. You also coordinate across internal stakeholders and external partners where needed, bringing consistency, structure, and momentum to all marketing activity across the business. You ensure all marketing activity is measurable, performance-driven, and continuously improved based on outcomes and conversion data.

What you bring

• Execution strength and operational discipline. You have operated in fast-paced marketing environments where you are responsible for both execution and coordination. You are comfortable managing multiple initiatives at once, maintaining high attention to detail, and delivering consistent output with minimal oversight. You ensure accuracy, brand consistency, and strong follow-through across all marketing activities.
• Commercial and revenue-oriented mindset. You understand that marketing exists to drive business outcomes. You are comfortable working across the full spectrum of strategy and execution, translating direction into campaigns and ensuring marketing activity is tied to conversion, demand generation, and revenue impact rather than creative output alone.
• Experience in product or channel-driven environments. You have worked in environments where marketing supports physical products, distribution channels, or multi-market sales organizations. You understand how to translate product value into market demand and how marketing integrates with broader sales and commercial strategies.
• Strong stakeholder and digital capability. You are confident working with senior leaders, sales teams, and cross-functional stakeholders, bringing structure and clarity to fast-moving priorities. You also have practical digital marketing fluency across CRM systems, email platforms, CMS tools, LinkedIn, and light design tools such as Canva, enabling you to operate effectively across channels without needing deep specialization.

Compensation

At Genuine Comfort, we believe that compensation should be transparent, fair, and supportive of your experience and growth. Our salary ranges are designed to reflect the progression from learning the role to truly excelling. The range for this role is $85,000 - $95,000 per year plus bonus. We design our compensation to reflect each new hire’s skills, experience, and the complexity of the role, ensuring a fair and competitive salary. 

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process.

Why join

With a developed and cohesive leadership team, defined core values and a structured business operating system, we are structured  to support our big vision. Every action we take is focused on gaining traction every day, being held accountable to our objectives, and communicating openly so that we are all on the same page and in alignment with our vision. Our commitment to our people and our mission ensures that those who share our passion for growing are recognized and rewarded. This is a place where everyone is equipped with the support and the autonomy to make decisions and to learn from mistakes. Your contributions will directly influence our journey, allowing you to move the needle, innovate to meet challenges and achieve our collective goals.

If your values align with ours, join us to elevate your C.O.O.L. factor:

• Communicate openly, honestly, and effectively with internal teams and clients.
• Own your accountabilities and decision-making.
• Operate with initiative.
• Learn to grow and embrace change.

Apply now.

If you have 70% of what we're looking for, express your interest here. Please contact us at [email protected] and let us know what accommodations or assistance we can provide you during the application process.

What you can expect from our interview process

• A virtual interview with a Talent Advisor to discuss your interest in joining the company and in the role. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview. 
• A virtual interview with the CEO focused on your career journey, values and fit for this role.
• An in-person Sales & Revenue Alignment session with Sales and Marketing leaders. This discussion will focus on your experience, approach to marketing execution, and alignment with commercial priorities.
• An in-person practical case study presentation with senior leaders, designed to assess your thinking, execution approach, and problem-solving in a real-world context.

At Genuine Comfort we are committed to hiring the best qualified candidates that align with our company core values regardless of culture, race, disability or gender.

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