Head of Social & Digital – Out of Office UK

About ITP Media Group

ITP Media Group is one of the region's leading media companies, with a portfolio of over 80 brands across publishing, digital media, events, video and social platforms. With an established presence across the Middle East and an expanding international footprint, ITP delivers engaging content and experiences to audiences around the world.

About Out of Office

Out of Office is a luxury travel and lifestyle brand dedicated to discovering exceptional destinations, hotels, experiences and the people shaping the world of travel. Through inspiring editorial and engaging digital content, the brand connects audiences with the latest in luxury hospitality and global travel. With its growing international presence, Out of Office is expanding into the UK market to bring its distinctive perspective to a new audience.

The Role

We are looking for a creative, digitally driven and commercially minded Head of Social & Digital to lead Out of Office's digital and social presence in the UK.

The successful candidate will be responsible for developing and executing the brand's social media strategy, growing its online audience and overseeing digital publishing. This is a hands-on role for someone with a strong understanding of social media trends, digital storytelling and audience engagement, who can turn ideas and emerging trends into compelling content.

The Head of Social & Digital will play a key role in building the brand's visibility, strengthening its digital platforms and establishing Out of Office as a leading voice in luxury travel and lifestyle.

Key Responsibilities

• Develop and lead the social media strategy for Out of Office UK, with a focus on Instagram, TikTok and emerging platforms.

• Drive audience growth, engagement, reach and brand visibility through creative, platform-specific content strategies.

• Stay up to date with social media trends, platform developments and algorithms, identifying opportunities to increase organic reach and audience engagement.

• Oversee the day-to-day management and publishing of website content, including travel news, hotel openings, destination guides, interviews and editorial features.

• Manage digital content calendars, balancing original UK editorial, syndicated international stories, trending topics and commercial content.

• Ensure website content is optimised for SEO, search visibility and audience engagement.

• Conceptualise, create, edit and publish social-first content, including Reels, TikToks, Stories, carousels and short-form videos.

• Produce engaging captions, headlines and visual content, using tools such as CapCut, Canva and other relevant editing platforms.

• Capture content at events, hotel openings, press trips and brand activations, using smartphone photography and videography.

• Collaborate with the UK Editor-in-Chief, Dubai-based Managing Editor and centralised Art Directors to develop and adapt editorial and creative content for digital platforms.

• Identify opportunities to repurpose print features, international stories and commercial campaigns for UK audiences.

• Develop original social media series, digital franchises and audience-led initiatives that strengthen the brand's identity.

• Work with editorial and commercial teams to develop and deliver sponsored posts, branded content, digital partnerships and integrated campaigns.

• Build an engaged online community, manage audience interactions and identify opportunities for influencer and creator collaborations.

• Monitor website and social media performance, prepare regular reports and use audience insights to improve content strategy and digital growth.

Requirements

• Proven experience in social media management, digital publishing or audience development, ideally within luxury, travel, fashion, lifestyle or media.

• Strong understanding of Instagram, TikTok, social media algorithms, emerging trends and digital content formats.

• Demonstrable experience growing social media audiences and improving engagement and reach.

• Excellent content creation and editing skills, with proficiency in CapCut, Canva and mobile video production.

• Experience managing website content through CMS platforms and applying SEO best practices.

• Strong copywriting skills, with the ability to create engaging captions, headlines and editorial content.

• Confident filming, editing and publishing short-form video content independently.

• Familiarity with Google Analytics, Instagram Insights, TikTok Analytics and other performance measurement tools.

• Good understanding of the UK luxury travel, hospitality and lifestyle landscape.

• Strong organisational skills, attention to detail and the ability to manage multiple priorities and deadlines.

• A creative, proactive and commercially aware approach, with a genuine passion for digital media and storytelling.

• Excellent communication and collaboration skills, with the ability to work effectively across international teams.