Performance Media Director, Investment

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Trading and Investment

Job Description:

Critical Mass is hiring a Performance Media Director, Investment to join our growing team. As the Performance Media Director, Investment, you drive the strategic use of media to impact a client’s business performance. You will lead a team of dedicated professionals, oversee media strategies, and leverage your expertise to deliver exceptional results in the field of paid search marketing. 

The Role:

• Act as a search media expert for internal team’s consultation 

• Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc 

• Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage 

• Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports 

• Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities 

• Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level 

• Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities 

• Manage and lead and grow a team search professional varying in roles and responsibilities 

• Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth 

• Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives 

• Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges 

• Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates 

• Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals 

• Lead search innovation and vision- regarding new products and enhancements 

• Identify and test new channels and products, highlighting results and sharing across organization and with external clients 

• Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment 

• Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

Who You Are:

• 8+ years of experience in a complex, technical product environment, including at least five years of management experience 

• Bachelor’s degree in related field 

• In-depth understanding of search media campaign management and optimization practices in the financial category

• Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s) 

• Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance 

• Excellent relationship building with internal and external stakeholders 

• Strong communication skills and are able to present and articulate persuasive and cohesive presentations and points-of-view 

• Proven to be a trusted advisor to senior clients and are seen as a vital part of their team; 

• High levels of integrity, autonomy, and self-motivation 

• Demonstrated ability to manage client relations including handling difficult client situations gaining optimal results for both the client and the company 

Salary Range: $150,000 - $180,000 USD

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