CF Patient Marketing Associate Director (Contract) 19999

Job Description

 

General/Position Summary

 

The Associate Director, US CF Patient Marketing, will provide temporary support to Vertex’s US CF patient marketing team during a team member’s bonding leave. This contractor will support the development and execution of patient marketing initiatives across Vertex’s CFTR modulator portfolio, with a primary focus on ALYFTREK, Vertex’s latest FDA-approved medicine for CF.

 

The role will be accountable for assessing the market landscape; supporting patient marketing plans and tactics for ALYFTREK and TRIKAFTA, including planning related to potential label expansions into younger age groups; and maintaining continuity across the team’s branded and unbranded priorities. Working with cross-functional partners, the Associate Director will help deliver coordinated, patient-facing initiatives across the portfolio and with a keen focus on tactic measurement and performance.

 

Key Duties & Responsibilities

 

• Partner with US CF Patient Marketing Lead to shape the evolution of the brand strategy, messaging, and upcoming potential label expansions of ALYFTREK and TRIKAFTA into younger age groups
• Support development and implementation of strategic and tactical plans for patient audiences for ALYFTREK and TRIKAFTA
• Support development of muti-channel marketing campaigns to educate patients and caregivers on ALYFTREK and support treatment initiation with large focus on enabling patients to transition from TRIKAFTA
• Support the development of multichannel marketing campaigns to educate patients and caregivers about ALYFTREK and support treatment initiation, with a particular focus on patients transitioning from TRIKAFTA
• Develop and execute unbranded patient marketing initiatives for assigned portfolio priorities, from planning through delivery
• Lead patient adherence activities and projects with cross functional partners
• Collaborate with Vertex communications review committee to approve materials for external use with customers
• Generate and consolidate key insights across patients, caregivers and other stakeholders through market research, panels, field team insights, advisory boards, etc.
• Develop strong partnerships with marketing team, patient services, field sales and other cross functional partners to support business goals
• Ensures appropriate metrics are in place to measure impact of tactics in field
• Manage agency partners to ensure on budget and timely deliverable

Required Experience

• Typically requires 10 years of experience, or the combination of education and experience

Required Knowledge/Skills

 

• Strong team player with an ability to collaborate cross-functionally and help partners accomplish shared objectives
• Direct patient support or patient marketing experience
• Direct experience with legal, regulatory, medical committee for review of tactics
• Ability to simplify and innovate (push against the status quo)
• Ability to work in a fast-paced environment, multi-task and self-prioritize workload
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency)

 

 

Pay Range

$98-$110/hr

Requisition Disclaimer

This job posting is for a temporary role with a third-party agency partner on assignment at Vertex Pharmaceuticals (“Vertex”). The individual selected for this role will be offered the role as an employee of a third- party agency partner; compensation, medical benefits, fringe benefits and other terms and conditions of employment shall be presented by the third-party agency partner upon offer. The pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting. The actual pay rate will be based on a number of factors, including skills, competencies, experience, location and/or being pursued and other job-related factors permitted by law. In addition, this role will be eligible for overtime pay, in accordance with federal and state requirements

 

By applying for this position, you agree to the Atrium Terms and Conditions and you direct Atrium to share your application materials, which may include your CV/Resume, email address or phone number, with Vertex. For more information on how Vertex handles your personal data related to your job application, please see Vertex’s Careers Privacy Notice.   Agreeing to the Atrium Terms and Conditions, includes permission to use the email address and mobile phone number you provide during the application process or throughout the duration of your prospective or actual employment to notify you of job openings, profiles, articles, news, and other employment-related information, as well as to notify you of special promotions or additional products and services offered by us or our affiliates and partners

(collectively, “Atrium Alerts”). Atrium Alerts may be sent by email, phone, or text message. Your personal information will be safely stored within the Atrium & Vertex databases. Atrium does not sell your personal information to third parties. Text message and data rates may apply. To OPT OUT of text messaging or to modify your communication preferences for Atrium Alerts at any time, please contact Atrium at [email protected].

 

If you do not agree with the Atrium Terms and Conditions, you can still complete your application for this position by emailing your resume to our team at [email protected]. Please include the job title in the subject of your email.

 

No C2C or Third-Party Vendors