- Location
- Cairo, Maadi, Egypt · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
Are you a results-driven marketer with a passion for performance and growth?
ArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team.
In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.
The Big Picture:
Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs.
Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
- Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
- Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
- Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
- Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking.
- Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team.
- Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
- Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.
Benefits
Exciting bonus opportunities and incentives!Comprehensive social & health insurance coverage.Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.