- Location
- Gurugram, Haryana
- Workplace
- Remote, Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Closing date
- Today
- Source
- ApplyToJob
Description
| NEOLYTIX ABM Specialist / Assistant Manager Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band |
| FUNCTION Marketing | EXPERIENCE 3–5 Years | LOCATION Gurugram (Onsite) | SHIFT UK (1:30–10:30) |
Role Overview
Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.
Key Responsibilities
- Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
- Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.
- Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
- Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
- Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.
- Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.
- Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.
- Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.
- Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.
- Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).
- Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.
- Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.
What You Bring
Must-Have- 3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.
- Hands-on with intent data platforms and translating signals into sales-ready account lists.
- A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.
- Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).
- Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.
- Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.
- B2B SaaS or healthcare-technology marketing background.
- Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.
- Familiarity with project-management tools (Asana, Notion, or Jira).
Eligibility Criteria
- Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.
- Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.
- Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible.
- Notice period: Immediate joiners or candidates on short notice preferred.
Why Join Neolytix
| High-Visibility Pipeline Role Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership. | Scale an Intent-Driven Motion Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market. |
| Ownership Culture An environment that values ownership, curiosity, and continuous improvement. | Development Support Learning resources, external certifications, and leadership mentoring. |
Skills
JiraSalesforceHubSpot