Marketing Manager

Role Purpose

This is an on-site role based in Nashville, TN.  Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.

 

The Marketing Manager owns assigned brand/business performance by translating consumer, customer, financial, and marketplace insights into strategies that grow revenue, improve profitability, strengthen brand equity, and deliver retailer and consumer value. This role leads cross-functional execution across product portfolio, pricing, promotions, forecasting, communications, and budget management while developing marketing talent and ensuring business plans are delivered with accountability, speed, and measurable impact.

Key Outcomes

Brand and Business Growth

·         Deliver brand/category plans that support volume, profit, share, margin, and retailer growth objectives for assigned business areas.

·         Translate business priorities into clear marketing strategies that strengthen brand equity and improve consumer and customer relevance.

·         Monitor performance trends and recommend actions to close gaps, accelerate growth, and improve profitability.

Product Portfolio Strategy

·         Define and advance seasonal and long-range product roadmap priorities, including newness, assortment strategy, retailer.com content, and portfolio choices that align with consumer and customer needs.

·         Partner with Merchandising, Design, Sales, and Planning to ensure product strategies are commercially viable and consumer-led.

·         Evaluate assortment performance and recommend portfolio changes that optimize SKU productivity, retailer fit, and business return.

Pricing, Promotion, and Margin Management

·         Develop pricing, trade, and consumer promotion recommendations that achieve brand and retailer target margins while supporting sell-in, sell-through, and business profitability.

·         Manage promotion strategy and post-event analysis to identify opportunities to improve lift, ROI, and retailer execution.

·         Partner with Finance and Sales to balance competitive positioning, consumer value, and profitability requirements.

Insight-Led Decision Making

·         Use business analytics, forecasting reports, consumer trends, and performance metrics to identify opportunities, recommend actions, and clearly communicate implications to leadership and cross-functional partners.

·         Synthesize consumer, customer, financial, and marketplace insights into actionable recommendations that improve business decisions.

·         Create clear presentations and business updates that connect insights, risks, opportunities, and recommended next steps.

Cross-Functional Execution

·         Lead projects, creative processes, presentations, and business initiatives from concept through execution by aligning Marketing, Sales, Merchandising, Design, Finance, Planning, Forecasting, Distribution, agencies, and external partners around clear deliverables.

·        Integrate brand communications, media priorities, and advertising support into cross-functional plans to strengthen message consistency, improve consumer engagement, and ensure commercial initiatives are supported by clear communication and media activation priorities.

·         Establish timelines, decision points, accountabilities, and communication routines that keep initiatives moving with speed and discipline.

·         Resolve barriers, escalate risks, and align stakeholders to deliver work on time and with measurable business impact.

Team Leadership and Capability Building

·         Build a high-performing marketing team through coaching, prioritization, feedback, process discipline, and accountability for continuous improvement and business results.

·         Clarify expectations, remove obstacles, and help team members focus on the highest-value work and outcomes.

·         Develop marketing talent through timely feedback, coaching, stretch assignments, and consistent performance accountability.

Competencies

Customer and Consumer Focus:

Uses customer, retailer, and consumer needs to guide strategy, strengthen relationships, and improve products, services, content, and business outcomes.

Decision Making and Problem Solving:

Applies facts, financial insight, analytics, and sound judgment to solve complex business issues and recommend timely, practical solutions.

Action Oriented and Results Driven:

Prioritizes effectively, takes ownership, moves work forward through ambiguity, and holds self and others accountable for measurable business results.

Process Excellence:

Simplifies complex work, improves cross-functional processes, and creates clear routines that support timely execution and continuous improvement.

Functional and Technical Leadership:

Demonstrates marketing, financial, analytical, presentation, and leadership capability while staying current on consumer, marketplace, and technology trends.

Minimum Qualifications

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 5+ years of consumer marketing experience with ownership of brand, category, or business results.
• Experience developing marketing strategies across product, pricing, promotion, and distribution.
• Financial acumen, including budgets, P&L drivers, margins, and data-informed recommendations.
• Ability to lead cross-functional work with internal teams, agencies, and external partners.
• Strong verbal, written, and presentation skills for varied audiences.
• Independent judgment, problem solving, prioritization, accuracy, and attention to detail.
• Leadership capability, including coaching, feedback, team development, and accountability.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Key Performance Indicators

• Assigned brand/category revenue, volume, profit, and market share performance versus plan.
• Gross margin, retailer margin, and budget/P&L performance for assigned brand(s) and initiatives.
• Forecast accuracy, business analytics quality, and timeliness of recommendations supporting leadership decisions.
• On-time delivery and business impact of product portfolio, pricing, promotion, retailer.com, creative, and cross-functional initiatives.
• Team engagement, development, accountability, and continuous improvement of marketing processes and performance.

Company Information

We offer the following:

Competitive Pay

Medical, dental, vision, life & disability insurance

Vacation

Paid holidays

401(k)

Employee Assistance Program