Copywriter (B2B Content & SEO)

South

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Workplace: Remote
Type: Full-time
Department: Marketing
Source: RecruiterFlow

Description

Hi there! We are South and we're looking for a Copywriter (B2B Content & SEO)!

Note to Applicants:

Eligibility: This position is open to candidates residing in Latin America.
Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.
Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

Location: Latin America (Argentina preferred)
Work Arrangement: Remote
Type: Full-time. Monday to Friday, 40 hs per week. The role requires at least 6 hours of daily overlap with the team in Argentina, whose core working hours are 9:00 AM–6:00 PM Argentina Time (ART, UTC-3).

About Us

We help growing companies build high-performing teams with top Latin American talent. We connect companies with highly vetted professionals across engineering, finance, sales, marketing, operations, and other business functions, while handling the hiring, payroll, compliance, and ongoing support behind the scenes.We’re looking for a B2B Content & SEO Copywriter to help grow our organic presence and turn content into a meaningful source of traffic, engagement, and qualified leads.

About the Role

As our B2B Content & SEO Copywriter, you’ll be responsible for researching, planning, writing, and optimizing content across our website and organic channels.This is a hands-on role for someone who understands that great content isn’t just about writing well. You’ll use SEO data, competitor research, search performance, and audience insights to identify what we should create, why we should create it, and how it can contribute to business results.You’ll also have the opportunity to proactively identify new content opportunities and initiatives rather than simply executing an assigned editorial calendar.

What You’ll Do

Content Strategy & SEO

Analyze competitors and search results to identify keyword and content opportunities.
Research, define, and prioritize topics based on SEO data, search demand, business relevance, and potential for conversion.
Develop content ideas that align with the company's target audiences and business goals.
Identify opportunities to improve existing content and increase organic traffic and conversions.
Monitor content performance and use data to inform future content decisions.
Stay up to date with SEO and content marketing best practices.

Writing & Content Production

Write high-quality B2B content for the company's website, including blog posts, landing pages, guides, and other long-form content.
Create organic content designed to generate clicks, engagement, and ultimately conversions.
Write compelling copy for LinkedIn, X, and other relevant social channels.
Plan and produce newsletters.
Adapt messaging and tone to different audiences and stages of the buyer journey.
Ensure content is clear, engaging, accurate, and aligned with the company's brand voice.

Website & Analytics

Edit, build, and publish pages directly in Webflow.
Use Google Search Console and Google Analytics 4 (GA4) to monitor and interpret content and website performance.
Use SEO tools such as Ahrefs and/or Semrush for keyword research, competitor analysis, and content planning.
Translate performance data into actionable recommendations for future content.

Proactive Growth

Continuously identify new topics, formats, channels, and content opportunities.
Propose and execute content initiatives independently.
Bring ideas to the table rather than waiting for a detailed brief.
Look for ways to improve the company's organic acquisition and content-driven growth.

What We’re Looking For

Proven experience as a B2B Copywriter, Content Writer, Content Marketer, SEO Content Writer, or similar role.
Strong experience writing for B2B companies, ideally in SaaS, technology, recruiting, professional services, or another complex industry.
Excellent written English and the ability to communicate complex ideas clearly and naturally.
Experience creating content focused on organic traffic, engagement, clicks, and conversion.
Strong understanding of SEO principles and keyword-driven content strategy.
Hands-on experience with Webflow, including editing, building, and publishing pages.
Experience using Google Search Console and GA4 to analyze and interpret performance.
Experience with Ahrefs and/or Semrush.
Strong research and analytical skills, with the ability to make content decisions based on data rather than intuition alone.
Experience writing for social media, particularly LinkedIn and/or X.
Experience creating newsletters.
Highly proactive and comfortable identifying opportunities and proposing initiatives independently.
Strong attention to detail and the ability to manage multiple content projects.

Nice to Have

Experience in recruitment, HR tech, SaaS, staffing, or professional services.
Experience with content-led growth or demand generation.
Experience optimizing existing website content for SEO.
Understanding of conversion-focused landing page copy.
Experience working with remote or distributed teams.
Basic understanding of conversion rate optimization (CRO).

If this opportunity sounds good to you, send us your resume!

Skills

Google AnalyticsSEOContent MarketingCompliance