CHL - Graphic Designer

Job Title: Graphic Designer

Contractor Fee: $2,000 - $2,600/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are hiring a Graphic Designer for a fast-growing DTC travel and comfort products brand to create high-converting, native-style paid social creative, turn briefs and performance feedback into strong visual iterations, and use AI and design tools to produce accurate, high-quality work at speed.

Key Responsibilities:

• Design conversion-focused static ads, GIFs, simple motion, and short-form creative for Meta and other paid channels, plus supporting assets for email, landing pages, websites, and social media.

• Turn creative briefs, hooks, customer insights, campaign goals, and performance feedback into strong visual concepts and new variations of winning ads.

• Create native, organic-feeling paid social creative using strong typography, composition, hierarchy, imagery, color, and direct-response design principles.

• Use AI and design tools to generate, edit, and iterate product imagery, lifestyle visuals, concepts, and simple video assets.

• Review all work for copy accuracy, grammar, alignment, spacing, dimensions, branding, and asset consistency before submission.

• Collaborate with creative strategists and media buyers while managing multiple briefs, revisions, file organization, naming conventions, and deadlines independently.

Software/Platforms/Tools:

• Adobe Photoshop and Illustrator

• Figma and Canva

• Adobe After Effects, CapCut, or similar motion/video tools

• AI image and video generation tools

• Meta Ads Library

• Shopify and Klaviyo or similar eCommerce platforms

• Google Workspace

• Project management and communication tools

Qualifications:

• 3+ years of professional graphic or digital design experience, including meaningful paid-social or performance creative work for eCommerce, DTC, retail, lifestyle, or physical-product brands.

• Strong portfolio showing Meta/static ads, direct-response creative, and meaningful iterations or variations, not only brand or editorial design.

• Strong skills in Photoshop, Illustrator, Figma, typography, layout, composition, hierarchy, and visual storytelling.

• Experience creating native, organic-feeling Meta creative and translating briefs into effective visuals with minimal direction.

• Strong attention to detail and written English, with the ability to independently catch copy, formatting, spacing, alignment, sizing, and asset errors.

• Experience using AI tools for creative production and basic video or motion editing.

• Comfortable using performance feedback to produce fast, accurate revisions and new creative tests.

• Organized, proactive, dependable, and able to manage multiple deliverables independently in a fast-moving environment.

Preferred Background:

• Recent experience working in-house or closely embedded with a DTC/eCommerce brand, ideally supporting US, Canadian, UK, or Australian markets.

• Experience in a high-volume Meta creative environment with frequent testing and iteration.

• Experience with UGC-style ads, creator content, testimonials, comparisons, advertorials, and problem/solution creative.

• Familiarity with Meta performance metrics such as CTR, hook rate, CPA, ROAS, and creative fatigue, and experience collaborating with creative strategists or media buyers.

Shift Schedule:

• Monday to Friday, with required overlap during US business hours for meetings, creative reviews, campaign planning, and project updates.

• Exact working hours and required overlap will be agreed upon directly between the contractor and client.