Media Coordinator

Description

The heart of Boston Ballet is the human experience. Through our living and breathing art, we forge human connections—between artist and attendee, teacher and trainee, friend and newcomer, one's outer and inner self. We believe that the community of employees that makes dance possible is better together when talented individuals with varied life experiences, identities, races, cultures and ideas are welcomed, encouraged, and heard.

Under the direction of the Media Relations Manager and in partnership with the Digital Media Manager and Advertising Manager, the Media Coordinator is a non-exempt position that supports audience growth, school enrollment, and fundraising through Public Relations, Traditional Advertising, and Digital Media efforts. This role is a unique opportunity to gain experience across all media functions as a key member of a dynamic and collaborative Marketing team. We’re looking for someone with strong copywriting, research, and administrative skills. 

Please be sure to include a cover letter with your resume to be considered for this position.

ESSENTIAL FUNCTIONS

General

• Assist in executing digital media campaigns across platforms (social, web, email, etc.)
• Monitor campaign performance and help prepare reports with key insights and analytics
• Stay up to date with trends in media, marketing, and social platforms
• Provide administrative support to the media and marketing team as needed
• Collaborate with artistic, design, and content colleagues to ideate, research, and produce engaging media
• Assist with content brainstorming and writing copy for emails and the behind-the-scenes section of our website
• Assist in tracking media budgets, vendor communications, and ad placements 
• Help to maintain digital asset management system
• Support providing on-site staffing at events, dress rehearsals, opening nights, and content shoots 

Social Media

• Support the drafting and scheduling of social media content
• Draft organic copy across multiple platforms
• Track Social Media sentiment
• Create Social Media Kits
• Research influencers and supporting growth of influencer strategy
• Create event briefs and supporting event execution
• Track results across all platforms
• Maintain archival tracker for social content

Advertising

• Support Advertising Manager with campaign planning, including proposal collection, researching opportunities, and campaign reporting
• Assist with monitoring of radio and television campaigns
• Compile placement specs and assist with entry into marketing documents and project management system
• Process and track invoices 
• Keep up to date lists of media contacts, media kits, and events in the Boston area
• Submit ads when needed and responding to inbound emails
• Prepare physical marketing materials for pick up (posters, t-shirts, etc.)

Public Relations

• Support copywriting and proofreading as needed
• Research earned media opportunities and generate ideas for pitching
• Help maintain press trackers and media list
• Update and maintain organization style guide 
• Support ticketing for press nights 
• Oversee the press inbox

Requirements

• Bachelor’s degree or equivalent work experience
• Experience working in a professional marketing environment or related project
• Experience leveraging social media and platforms for marketing purposes
• Competency in Microsoft office tools such as excel, PowerPoint, and Office365
• Ability to work independently and with a cross-functional team to effectively handle multiple projects and stakeholders while driving toward deadlines
• Strong communications, organization, analytical and troubleshooting skills plus and attention to detail
• Eager to learn a variety of skills related to management of Media for an arts organization
• Self-starter with strong communication and organizational skills
• Ability to represent the Ballet with professionalism and diplomacy
• Interest in and working knowledge of ballet
• This is a hybrid role composed of both in person and remote work, with the requirement of in-person days as needed and a recurring team day on Tuesdays. Candidates must have reliable access to transportation for in-office days and events around the city of Boston. Some weekends and evenings required throughout the year. Candidates must have dependable access to the internet in order to complete remote work or ability to work from 19 Clarendon Street, Monday-Friday.

BENEFITS

• BCBS HMO health insurance plan with zero deductible
• BCBS dental insurance with employer providing 100% annual premium for individual coverage
• Flexible Spending Accounts (FSAs) – health and dependent care
• Employer-paid life and disability plans
• Immediate access to 403(b) retirement savings plan featuring both pre-tax and Roth options
• Ability to purchase MBTA passes on a pre-tax, payroll deduction basis up to IRS monthly limit
• Paid time off – holidays, vacation, personal, and sick days
• Free adult dance classes
• Complimentary tickets to select Boston Ballet performances (based on availability)
• Hybrid work

Salary Pay Range: $25-26/hour over a 35-hour work week. This range is a reasonable, good faith estimate of the expected salary range for this position at this time, based on a wide range of factors including qualifications, experience and training, operational and business needs, and other considerations permitted by law. At Boston Ballet, it is not typical for an individual to be hired at or near the top of the range for the role.