Product Marketing Cyber GTM Manager

Product Marketing Cyber GTM Manager

The Opportunity:

Join a team bringing next-generation cybersecurity technologies and strategic partnerships to market across the defense and intelligence community. As a Cyber GTM Manager, Product Marketing, you'll translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, engage target audiences, and drive awareness, pipeline, and growth.

You'll work at the intersection of product, technology, partnerships, sales, marketing, and executive leadership to understand emerging capabilities and turn them into clear, differentiated offerings. You'll develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, social and digital content, customer engagement, partner communications, events, and sales activation. This includes coordinating executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring that our leaders and partners tell a consistent, compelling story to the market.

From developing product narratives and customer pitch decks to shaping executive communications, launching partner campaigns, and building sales enablement materials, you'll help define how we tell the story, who we tell it to, and how we turn that story into market engagement and pipeline.

You'll partner closely with product and engineering teams to understand what we're building, strategic technology partners to develop joint market opportunities, and sales teams to understand what customers need to buy. You'll turn those inputs into compelling stories and practical tools—including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, social content, campaigns, and other assets that help our teams engage customers and win business.

This is a strategic, hands-on role for a strong communicator and storyteller who can move comfortably between technology, strategy, marketing, partnerships, and sales—someone who can take a complex capability, understand why it matters, and build the narrative, campaign, and sales motion that brings it to life for customers, executives, partners, and sellers.

Join us. The world can’t wait.

You Have:

• 7+ years of experience in a product marketing, go-to-market strategy, strategic communications, or strategic partnerships field
• 7+ years of experience developing and executing strategic GTM campaigns for technology products, software platforms, services, or strategic partnerships, including defining target audiences, developing campaign strategies and messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance
• Experience developing executive and customer narratives for complex technology, including translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes
• Experience developing and coordinating executive communications and social media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands
• Experience creating customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations, and presentation materials used in customer engagements
• Experience developing sales and marketing enablement content, including slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies, and developing product positioning, messaging, packaging, and commercialization strategies, including defining target customers, use cases, value propositions, product bundles, SKUs, or pricing
• Experience conducting market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions
• Experience working directly with sales, account, business development, executive, or partner teams to support customer engagements, account strategies, opportunity development, campaigns, or active pursuits
• Ability to obtain a Secret clearance
• Bachelor’s degree in a Business, Marketing, Communications, Public Relations, Journalism, or Public Policy field

Nice If You Have:

• Experience developing GTM strategies and campaigns for federal, Department of War, or Intelligence Community customers, or for defense sector technology companies and startups
• Experience developing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or social media campaigns, thought leadership, co-selling, events, demand generation, or channel programs
• Experience marketing AI, cybersecurity, cloud, autonomy, data, software, or other technically complex products and platforms
• Experience supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns
• Master's degree in Business, Marketing, Communications, Strategy, or a related field

Clearance:

Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.

• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.

• Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.