Marketing Specialist, Campaigns & Operations

Title: Marketing Specialist, Campaigns & Operations 

Reports to: Director, Marketing 

Department/Location: Remote 

FLSA Status: Exempt 

 

Schedule: Monday-Friday, 8:30-5:00pm 

*Open to accepting candidates in anytime time zone, though, must reside in the United States. 

 

Summary 

We're seeking a Marketing Specialist, Campaigns & Marketing Operations to keep Guidelight's marketing engine running smoothly and on time. Reporting to the Director of Marketing, this individual will own the execution layer of Guidelight's marketing programs — campaign project management, email marketing, and day-to-day marketing operations — so that strategy translates reliably into on-time, on-brand, well-tracked campaigns. This role is highly cross-functional and detail-driven, with clear accountability to delivery timelines, email performance, and operational accuracy.  

 

Responsibilities 

• Execute multi-channel marketing campaigns (email, paid digital, organic social, web, and events) against briefs and timelines set by the Senior Manager, Brand & Marketing, ensuring on-time, on-brand delivery.

• Build, schedule, and manage email marketing programs — including the monthly provider/referral newsletter, lifecycle and nurture sequences, and campaign-specific email pushes — optimizing for open rate, click-through, and conversion.

• Support day-to-day marketing operations, including CRM and marketing automation platform administration (e.g., HubSpot), list management, and basic segmentation.

• Maintain the marketing calendar, coordinating timelines and dependencies across campaigns, channels, and stakeholders so nothing launches late or off-brand.

• Own and maintain the marketing calendar, keeping timelines and cross-functional dependencies visible and up to date.

• Ensure accurate tracking, tagging, and attribution across email, paid, and organic touchpoints (calls, forms, campaigns).

• Monitor campaign performance (opens, clicks, conversions) and flag trends or ideas for improvement to the Senior Manager.

• Support email deliverability and list hygiene practices, and help ensure compliance with CAN-SPAM and opt-in/opt-out requirements.

• Help maintain templates, checklists, and documentation for marketing operations processes.

• Support marketing's project intake process, helping triage and route marketing requests from Outreach, Intake, People and Clinical teams.

• Assist with website content updates and landing page builds tied to active campaigns.

• Bring forward ideas for new campaigns, process improvements, or content — this role is expected to contribute perspective, not just execute.

• Other reasonable job duties as assigned. 

 

Qualifications 

• 2–4 years of experience in marketing, communications, or a related coordination/operations role (required); healthcare or mission-driven organization experience a plus, not required.

• Experience with building, scheduling, and managing email marketing programs 

• Bachelor's degree in marketing, communications, business, or a related field.

• Some hands-on exposure to a marketing automation/CRM platform (i.e. HubSpot) — building campaigns, sending emails, or working with contact lists.

• Highly organized, with strong attention to detail and follow-through on multiple concurrent tasks.

• Clear written communication skills and comfort presenting simple performance summaries to a manager.

• A demonstrated track record of taking initiative — improving a process, proposing an idea, or picking up a project beyond what was asked, in a prior role, internship, or school setting.

• Comfort with light design tools (e.g., Canva) and basic web content management systems.

• Eager to learn campaign strategy and operations from close collaboration with senior marketing leadership, with the ambition to grow into a manager-level 

 

*Please do not contact our public clinical admissions line regarding this or any other job posting.

 

Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. 

We want to be a place where every employee has a voice and feels truly welcome, appreciated, free to be themselves, and empowered and enabled to do their best work. Our differences make us unique, and we actively support these differences and work to create communities of respect throughout our company. www.guidelighthealth.com