Communications and Marketing Specialist III (Communications & Outreach Specialist)

Department:

Campus Auxiliary Services

Location:

Belknap Campus

Time Type:

Full time

Worker Type:

Regular

Job Req ID:

R109251

Minimum Requirements:

Bachelor's degree in Communications, Computer Science, Computer Information Systems, or a related field and four (4) years of relevant experience or an equivalent combination of education and experience. Grade 6 (Salaried)

Position Description:

The position of Communications and Marketing Specialist III will develop, execute, and manage strategic communications and outreach initiatives that support the mission and services for Campus Auxiliary Services. Ensure consistent branding, clear messaging, and effective engagement with students, faculty, staff, campus partners, and external stakeholders.

Submissions should include a cover letter and a portfolio showcasing examples of previous work done by applicants; examples include:

• Press releases

• Website copy and/or design

• Collaterals that the applicant wrote and/or designed

• Other examples as appropriate

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and implement comprehensive communication and outreach strategies aligned with Campus Auxiliary Services goals and university priorities.

• Serve as the primary communications advisor for auxiliary leadership, providing guidance on messaging, audience engagement, and communication planning.

• Represent Campus Auxiliary Services on university committees, working groups, and cross-functional teams related to student experience, customer service, and campus communications.

• Ensure consistent branding, tone, and messaging across all auxiliary service communications in alignment with university brand standards.

• Respond to inquiries about Campus Auxiliary Services programs.

• Create compelling content for multiple platforms, including websites, email campaigns, newsletters, social media, print materials, digital signage, and presentations.

• Translate operational, policy, and service-related information into clear, student- and customer-friendly communications.

• Maintain and update auxiliary services web content in collaboration with Campus Auxiliary Service program leaders.

• Plan and execute outreach campaigns to increase awareness and utilization of auxiliary services.

• Develop targeted marketing initiatives to support service launches and major initiatives.

• Plan, coordinate, and staff tabling events, fairs, campus promotions, orientations, and outreach activities to promote auxiliary services, engage stakeholders directly, and gather real-time feedback.

• Serve as the primary liaison between Campus Auxiliary Services and University Communications & Marketing.

• Partner with student organizations and campus departments to increase stakeholder engagement.

• Support crisis and issue communications related to auxiliary services, as needed.

• Track and analyze communication metrics and campaign performance.

• Use data to improve communication effectiveness and customer experience.

• Manage an annual calendar of events.

• Oversee student employees or vendors supporting communications initiatives, as applicable.

• Perform other duties as required.

PREFERRED QUALIFICATIONS

• Master’s degree.

• Google Analytics or HubSpot Inbound Marketing proficiency.

• Experience with Canva, Adobe Photoshop/Illustrator/Grammarly highly desired.

Target Compensation Maximum:

$81,529.00

Target Compensation Minimum:

$54,318.00

Compensation will be commensurate to candidate experience.

Equal Employment Opportunity

The University of Louisville is an Equal Employment Opportunity employer. The University strives to provide equal employment opportunity on the basis of merit and without unlawful discrimination on the basis of race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity or expression, veteran status, marital status, or pregnancy. In accordance with the Rehabilitation Act of 1973 and the Vietnam Era Veteran Readjustment Act of 1974, the University prohibits job discrimination of individuals with disabilities, Vietnam era veterans, qualified special disabled veterans, recently separated veterans, and other protected veterans. The University acknowledges its obligations to ensure affirmative steps are taken to ensure equal employment opportunities for all employees and applicants for employment. It is the policy of the University that no employee or applicant for employment be subject to unlawful discrimination in terms of recruitment, hiring, promotion, contract, contract renewal, tenure, compensation, benefits, and/or working conditions. No employee or applicant for employment is required to endorse or condemn a specific ideology, political viewpoint, or social viewpoint to be eligible for hiring, contract renewal, tenure, or promotion.

Consistent with applicable law, demographic information is collected for aggregate reporting requirements. Demographic information provided through this application is not available to hiring managers/committees and is not considered in hiring or employment decisions.

Assistance and Accommodations

Computers are available for application submission at the Human Resources Department located at 2315 South First Street Walk, Room 02C - Louisville, Kentucky 40292.

If you require assistance or accommodation with our online application process, please contact us by email at [email protected] or by phone 502-852-6258.