Patient Engagement Campaign Coordinator

Job Summary:

The Patient Engagement Campaign Coordinator is responsible for planning, executing, optimizing, and monitoring patient engagement campaigns that drive enrollment into Care Management programs. This role serves as the bridge between Operations, Marketing, Clinical Teams, and vendor partners to ensure outreach efforts are timely, effective, and
aligned with enrollment goals. The coordinator will develop patient engagement strategies, determine the optimal timing and communication channels for campaigns, analyze campaign performance, recommend outreach scripts and messaging, and collaborate with operations leaders to continuously improve conversion and enrollment rates.

Job Description:

• Develop and implement patient engagement campaigns to increase enrollment into Care Management programs.
• Determine the best outreach methods, including:

SMS/Email campaigns
Call campaigns
App notifications
Multichannel outreach strategies

• Create campaign calendars and schedules based on patient engagement trends.
• Recommend campaign cadence, frequency, and timing to maximize response rates.
• Coordinate campaign deployment with internal teams and external vendors.
  
• Monitor conversion rates and enrollment performance across all campaigns.
• Identify barriers that prevent patients from enrolling and recommend solutions.
• Develop strategies to improve:

Enrollment Growth s Optimization

Patient response rates
Contact rates
Enrollment conversion rates
Patient retention

• Conduct A/B testing on messaging, scripts, and outreach approaches.
• Provide recommendations on future campaigns based on historical performance.
  
• Partner with Operations Leadership to develop effective patient outreach scripts.
• Review call outcomes and enrollment trends to improve messaging.
  
• Create standardized communication templates for:

Patient Messaging s Script Development

Initial outreach
Follow-up outreach
Re-engagement campaigns
Enrollment reminders
Educational campaigns
Ensure messaging remains patient-centered, compliant, and easy to understand.

Data Analysis s Reporting

• Analyze campaign metrics and generate actionable insights.
• Prepare weekly and monthly reports on:

Campaign reach
Open rates
Response rates
Contact rates
Enrollment rates
Conversion rates

• Identify patient segments with the highest likelihood of enrollment.
• Present recommendations to leadership for continuous improvement.
  
• Work closely with:

Cross-Functional Collaboration

Care Management Operations Team
Enrollment Specialists
Clinical Teams
Vendor Partners
Technology Teams

• Serve as the primary point of contact for campaign-related initiatives.
• Bachelor's degree in Marketing, Healthcare Administration, Business Administration, Public Health, Communications, or related field.
• 2+ years of experience in:

Collaborate with leadership to align campaigns with organizational goals.

Qualifications

Required

Healthcare operations
Patient engagement
Campaign management
Care management programs

• Strong analytical and reporting skills.
• Proficiency in Microsoft Excel, including formulas, pivot tables, data analysis, and reporting.
  
• Experience working with CRM systems and patient outreach platforms.
• Excellent communication and project management skills.
• Experience supporting:

Preferred

Chronic Care Management (CCM)
Remote Patient Monitoring (RPM)
Behavioral Health Programs
Population Health Initiatives

• Knowledge of patient engagement best practices.
• Experience with SMS and digital outreach campaigns.
• Familiarity with healthcare compliance and patient communication regulations.

Key Performance Indicators (KPIs)

• Enrollment Conversion Rate
• Campaign Response Rate
• Patient Contact Rate
• Campaign Open Rate
• SMS Engagement Rate
• Cost per Enrollment
• Enrollment Pipeline Growth
• Patient Re-engagement Rate
• Campaign Completion Timeliness
• Monthly Enrollment Goal Achievement.