Marketing Manager

Key Responsibilities

Your responsibilities include, but are not limited to:

• Develop and execute integrated brand marketing plans to maximize market share, business performance, and patient impact throughout the product lifecycle.
• Provide timely, high-quality marketing insights from the local market and translate them into effective tactical plans and projects.
• Drive the long-term success of the product portfolio in alignment with strategic business objectives.
• Identify and prioritize target customer segments and establish effective customer engagement strategies.
• Analyze market dynamics, customer needs, competitive positioning, and product performance to optimize brand strategy.
• Generate actionable insights through the assessment of medical, commercial, and customer data.
• Design and implement promotional strategies, multichannel marketing campaigns, and customer engagement initiatives in compliance with company policies and industry regulations.
• Develop and manage annual marketing plans, cycle plans, forecasts, and sales projections to support sustainable growth.
• Lead the successful launch and adoption of new products and indications across the assigned portfolio.
• Organize and execute customer-facing events, educational initiatives, and promotional activities that enhance brand awareness and market penetration.
• Prioritize resources and marketing investments to maximize return on investment and business impact.
• Establish and monitor key performance indicators (KPIs) to track execution excellence and business outcomes.
• Collaborate closely with Customer Engagement, Medical, Sales, Market Access, and other cross-functional teams to ensure a consistent customer experience.
• Support the Head of Marketing with annual budget planning, investment management, and monthly financial forecasting activities.
• Build and maintain strong relationships with internal and external stakeholders to drive alignment and execution excellence.
• Ensure timely reporting of technical complaints, adverse events, and special case scenarios related to Novartis products within 24 hours of receipt.
• Manage the distribution of marketing samples where applicable and in accordance with company policies and local regulations.
   

What You'll Bring to the Role

Essential Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, or a related field.
• Significant experience in pharmaceutical, healthcare, biotechnology, or related industries.
• Proven experience in brand management, product marketing, or commercial leadership roles.
• Strong understanding of market analysis, customer segmentation, forecasting, and lifecycle management.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical capabilities with the ability to translate insights into business actions.
• Experience managing budgets and marketing investments.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence and collaborate effectively within cross-functional teams.
• Fluent in English.

Desirable Requirements

• Advanced degree (MBA, MSc, PharmD, or equivalent).
• Experience launching new products or managing mature brands within a competitive market.
• Knowledge of omnichannel engagement and digital marketing approaches.
• Experience working in a matrixed multinational organization.

Key Performance Indicators

• Achievement of overall sales and market share objectives.
• Successful execution of strategic and tactical marketing initiatives.
• Budget management and optimization of marketing investments.
• Accuracy and effectiveness of forecasting and business planning.
• Achievement of customer engagement and brand performance targets.
• Development and maintenance of strong stakeholder relationships across the organization.
• Delivery of measurable business impact through marketing programs and initiatives.