- Location
- Melbourne Support Office, Australia
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Education
- Bachelor
- Closing date
- Today
- Source
- Workday
Description
Our connections with pets help us grow as people. Across our stores, support offices, Petstock Foundation, equine specialists, and online brands in Australia and New Zealand, we're united by a shared passion for making a positive impact on Pets, People, Planet.
Exciting opportunity to join our Brand team in this newly created 12-month fixed-term Brand Marketing Manager role. In this position, you will lead the definition and execution of marketing strategies to drive business growth and market leadership, while developing and implementing innovative campaigns that elevate brand presence.
Shape the Future of Our Brands
Develop and implement comprehensive brand strategies and marketing plans for your portfolio, driving business growth and market leadership.
Effortlessly switch between big-picture brand strategy and hands-on marketing leadership, driving long-term brand growth while delivering impactful, results-driven campaigns.
Create annual brand plans with clear objectives, priorities, and communication strategies that increase awareness, engagement, and growth.
Drive and implement disruptive campaigns and experiences that deepen customer connection, reward engagement, and build long-term brand advocacy.
Translate consumer insights, market trends, and data into powerful strategies that enhance brand relevance, differentiation, and commercial success.
Lead end-to-end product and packaging development from concept to shelf, ensuring launches align with brand standards, customer needs, and commercial objectives.
Partner with cross-functional teams to ensure seamless execution and measurable outcomes.
Champion innovation across your portfolio, identifying opportunities to evolve brand positioning, product offerings, and customer experiences.
The Expertise You're Bringing
- Bachelor's degree in Marketing, Communications, Commerce, or a related field
- Proven experience (5+ years) in a brand marketing management role, ideally within FMCG or consumer goods.
- Experience working with Own Brand or Private Label products would be highly regarded.
- A creative mindset with strong strategic thinking and a deep understanding of brand identity and positioning.
- Working knowledge of graphic design principles, retail merchandising, and digital marketing.
- Experience briefing and collaborating with creative, design, and production teams.
- Experience working within a multi-brand environment.
Ready to Drive Brand Growth?
If you are passionate about building brands, love working in a collaborative environment, and want to make an impact in a business that loves pets as much as you do, we'd love to hear from you. Apply today!
If this is the opportunity you’ve been looking for and you love Pets as much as we do, apply today!
Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock
In our effort to support People, Pets & Planet, we’re proud of the work our Foundation undertakes - https://www.petstock.com.au/pages/foundation
Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.
We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves
At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within a 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community
