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Description
| NEOLYTIX Marketing Associate — Graduate Program A structured launchpad for recent MBA (Marketing) graduates · US Healthcare SaaS · Gurugram |
| QUALIFICATION MBA in Marketing | EXPERIENCE Fresher (0–1 Yr) | LOCATION Gurugram (Onsite) | SHIFT UK (1:30–10:30) |
About Neolytix
Neolytix is a US-headquartered healthcare technology and services company serving 280+ provider organizations across Revenue Cycle Management, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centres in Chicago, Gurugram, and Manila. We are at a genuine inflection point — transitioning from a services company to a Services-as-Software model, with proprietary platforms like our InCredibly credentialing product going to market. Our marketing function is being built out seriously, which makes this a rare moment to join early and grow fast.The Opportunity
This is a launchpad role for MBA Marketing graduates. You’ll join a high-visibility marketing team and get hands-on exposure across the entire modern B2B marketing stack — brand, content, demand generation, digital and performance marketing, product marketing, account-based marketing, and marketing operations/analytics — while being mentored by senior marketers and working directly on a live US healthcare SaaS go-to-market.You will start broad (learning how each function connects), then progressively take ownership of a channel or program as you find your strengths. The work is real: campaigns that run, content that ships, data that drives decisions, and a clear line of sight to how marketing creates pipeline and revenue. This is the kind of first role that compounds — the breadth you build here becomes the foundation of a marketing leadership career.
What You’ll Do
Market, Customer & Competitive Research- Research the US healthcare provider landscape (hospitals, physician groups, specialty and behavioral-health practices) and build simple, decision-ready briefs.
- Track competitors — positioning, pricing signals, and campaigns — and maintain a living competitive-intelligence repository.
- Draft and edit marketing content — emails, landing pages, social posts, one-pagers, case-study outlines — under the guidance of senior marketers.
- Support end-to-end campaign execution: briefs, timelines, creative coordination, QA, and launch checklists.
- Assist on paid and organic programs — email nurture, SEO basics, LinkedIn and paid social, and webinar/event promotion.
- Learn to read campaign data (opens, clicks, conversions, cost-per-lead) and help optimise based on what the numbers say.
- Support positioning and messaging work; help build sales-enablement assets — pitch decks, battle cards, FAQs — for the US mid-market.
- Help translate product capabilities into clear, outcome-focused narratives for healthcare buyers.
- Maintain CRM/marketing-automation hygiene in HubSpot — lists, segmentation, campaign tagging, and basic workflows.
- Support account-based marketing: account research, enrichment, and prioritised lists for Sales.
- Build and maintain simple dashboards; prepare monthly performance summaries for leadership.
What You’ll Learn
Within your first year, you’ll build genuine, portfolio-worthy skills across:- Modern B2B demand generation and performance marketing (Google Ads, LinkedIn, SEO, email).
- Marketing technology and operations — HubSpot, CRM, attribution, and campaign analytics.
- Product marketing and go-to-market — positioning, messaging, and sales enablement.
- Account-based marketing and intent-driven targeting for a real US SaaS motion.
- Data-driven decision-making — turning campaign metrics into clear recommendations.
Your Growth Path
Months 0–3 (Foundation): Structured onboarding across the marketing stack — US healthcare context, our products, tools, and how each function connects. You shadow, learn the systems, and own your first small deliverables.
Months 3–6 (Contribution): Take ownership of specific tasks and a channel or program area, supported by a mentor. Your content ships and your campaigns run.
Months 6–12 (Specialisation): Focus on your strengths — demand gen, product marketing, ABM, or marketing ops — and own measurable outcomes in that area.
Months 3–6 (Contribution): Take ownership of specific tasks and a channel or program area, supported by a mentor. Your content ships and your campaigns run.
Months 6–12 (Specialisation): Focus on your strengths — demand gen, product marketing, ABM, or marketing ops — and own measurable outcomes in that area.
What You Bring
Must-Have- MBA in Marketing (recent graduate) with a genuine passion for building a career in marketing.
- Excellent written and verbal English — you can write cleanly and present ideas with confidence.
- Strong analytical ability and comfort with numbers — you’re curious about what data is telling you.
- Solid working knowledge of MS Office / Google Workspace (Excel/Sheets, PowerPoint/Slides, Word/Docs).
- A learning mindset, ownership, and high attention to detail — you finish what you start and sweat the details.
- Marketing internships, live projects, or a portfolio (campaigns, content, social, or analytics).
- Familiarity with any marketing tools — HubSpot, Canva, Google Analytics, LinkedIn, Meta, or SEO basics.
- Interest in or exposure to B2B, SaaS, US markets, or healthcare.
Eligibility Criteria
- Qualification: MBA in Marketing is mandatory and must be completed (recent graduate). Undergraduate degree must also be completed — candidates currently pursuing, with backlogs, or an incomplete degree are not eligible.
- Communication: Excellent spoken and written English — this is a communication-heavy, US-facing marketing role.
- Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) with overlap into US working hours.
- Availability: Immediate joiners or candidates able to start soon are preferred.
Who You Are
- Curious and proactive — you ask good questions and go find answers without waiting to be told.
- Both creative and analytical — you can write a compelling line and read a conversion report.
- Comfortable with ambiguity — you’re excited that some things here are still being built.
- Coachable and hungry to grow — you take feedback well and act on it.
Selection Process
- Application review (resume; a portfolio or marketing project, if you have one, helps).
- Marketing aptitude / short case exercise.
- Interview with the Marketing team, followed by an HR discussion.
Why Join Neolytix
| Full-Stack Exposure Learn brand, demand gen, product marketing, ABM, and marketing ops — not just one narrow slice. | Real Ownership, Early Your content ships and your campaigns run — this is not a sideline role. |
| Mentorship & Growth Learn directly from senior marketers, with room to grow into a specialisation. | Build-Phase Energy Join an early, high-visibility function at a company scaling from services to software. |
Questions? Reach out to Lakshay at Neolytix Talent Management | This document is confidential and for internal use only
Skills
ExcelHubSpotGoogle AnalyticsSEOGoogle Ads