Brand Manager, Nicorette & Nicoderm

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Brand Manager will serve as a key business leader for Nicorette & Nicoderm, responsible for driving growth through business performance management, customer engagement, and innovation. Operating with a General Manager mindset, this role will own the brand's commercial performance, customer growth and turnaround agenda while leading cross-functional teams to deliver business results. 

This individual will be accountable for helping set the strategic direction of the business, identifying growth opportunities, and ensuring excellence in execution across the organization. 

The ideal candidate combines strong commercial acumen, strategic thinking, and innovation experience with the ability to influence across Marketing, Sales, Finance, R&D, Supply Chain, Analytics, and Customer teams. 

Key Responsibilities 

• Serve as a key business owner for Nicorette and Nicoderm, accountable for achieving revenue, market share, household penetration, and profit objectives. 
• Lead our alliance partnership, partnering with external stakeholders to ensure supply chain continuity and executional excellence.

• Direct the brand's analytical agenda, ensuring focus on the most important business questions and growth opportunities, in partnership with analytics.

• Lead our social transformation and ecommerce growth agenda, particularly with media to maximize ROIs and strategically investment funding.

• Translate business insights into actionable growth strategies, investment priorities, and business decisions. Build consumer-led growth strategies informed by market trends, consumer insights, and category dynamics. 

• Monitor category trends, consumer behavior, and competitive activity to identify opportunities for growth. 

• Partner with innovation to lead the development and execution of the Nicorette innovation pipeline, including new products, line extensions, packaging improvements, and commercialization initiatives. 

• Monitor innovation performance and optimize plans to maximize return on investment. 

• Identify whitespace opportunities and emerging consumer needs that can fuel future growth. 

• Foster a culture of accountability, collaboration, agility, and continuous learning. 

• Ensure strong execution of brand initiatives through effective delegation and team leadership. 

• Lead and influence cross-functional teams without direct authority to deliver key business priorities. 

• Build strong partnerships across Sales, Finance, Supply Chain, R&D, Consumer Insights, Analytics, Regulatory, and External Agencies. 

• Drive alignment around business priorities and resource allocation. 

• Communicate effectively with senior leadership and provide clear recommendations supported by business insights. 

Why you? 
Basic Qualifications: 

• Bachelor's degree required; MBA preferred. 

• 5+ years of progressive experience in Brand Management, Marketing, Commercial Strategy, Innovation, or related CPG leadership roles. 

• Demonstrated success managing business performance and delivering growth. 

• Experience leading cross-functional teams and managing complex initiatives. 

• Strong financial acumen including forecasting, P&L management, business case development, and investment analysis. 

• Experience translating insights into strategic business actions and recommendations. 

• Excellent communication, presentation, and influencing skills. 

Preferred Qualifications: 

• MBA 

• Experience commercializing innovation from concept through launch. 

• Experience working with major retailers and omnichannel selling environments. 

• Experience in health, wellness, food, beverage, or consumer packaged goods industries. 

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.  

The salary range for this role is $ 136,168 - $ 195,637 USD annually  

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 

 

 

Job Posting End Date

2026-09-14

 

 

 

 Equal Opportunities

 

 

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

 

 

 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 

Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

Your Name and contact information 

Requisition ID and Job Title you are interested in 

Location of Requisition (city/state or province/country) 

Description of specific accommodation you are requesting 

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.