GTM Manager

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Job Overview

T-Mobile builds our brand around outstanding products and services that make a significant impact on consumers' busy lives. The Go-to-Market (GTM) Manager is responsible for flawless execution of initiatives across the consumer portfolio, leading teams through the end-to-end launch process. This role activates cross-functional teams across the organization to deliver best-in-class consumer products and projects with exceptional customer and frontline experiences, while ensuring the enterprise is prepared and aligned to deliver against business metrics and timelines

Job Responsibilities:

• Develop and maintain a full understanding of the consumer business, including current and future product roadmap, to inform launch planning and cross-functional alignment
• Oversee a variety of consumer initiatives from concept development through market launch, with a laser focus on customer experience and launch readiness
• Act as a strategic partner to business and product teams; review project strategy, customer experience, and business objectives; identify potential risks, gaps, and competing priorities; and ensure operational execution plans align with business goals and optimize the experience. 
• Support review and alignment of end-to-end customer experiences across buying, usage, and servicing flows; call out risks and assist cross-functional teams with mitigation and contingency planning
• Lead the EPO Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations
• Create and own the Single Source of Truth (SSOT) for supported initiatives — a comprehensive document used by supporting teams to support launch deliverables. Covers business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR), and post-launch support; maintain accuracy and completeness throughout the project lifecycle
• Brief and lead cross-functional support teams to ensure successful, on-time launches; review supporting content training and customer-facing content for accuracy, consistency, and alignment to the SSOT of key messaging across all channels
• Manage the creation and approvals process for all-up FAQs, ensuring outcomes align with key marketing messaging and operational needs
• Drive pre-launch preparedness including executive steering, 360 reviews, certification, content readiness, and enterprise cross-team alignment
• Partner cross-functionally across sales, customer service, marketing, PR, legal, and product management to ensure flawless execution of T-Mobile consumer products and services
• Additional duties and projects as assigned

Required Qualifications:

• Bachelor's degree plus 3 years of related work experience, OR advanced degree with 1 year of related work experience, OR an equivalent combination of education and experience
• 5–7 years of marketing or directly relevant experience, with demonstrated hands-on go-to-market strategy execution ⚠️ Reclassified from Preferred — flag for documentation and consistent application across all GTM Manager postings
• Wireless or consumer technology industry experience strongly preferred
• Proven track record of defining and executing go-to-market strategies from concept through launch
• Demonstrated ability to manage end-to-end launch readiness, including risk identification, mitigation planning, and cross-functional alignment
• Strong analytical, quantitative, and critical thinking skills with a bias toward data-driven decision making
• Excellent organizational skills with strong attention to detail; ability to manage multiple initiatives simultaneously under tight deadlines
• Exceptional communication and presentation skills — written and verbal — with demonstrated ability to communicate complex initiatives clearly to executives, cross-functional stakeholders, and frontline audiences
• Proven ability to influence, lead, and coach cross-functional teams without direct authority; skilled at gaining alignment across diverse stakeholder groups including sales, customer service, marketing, PR, legal, and product management
• Demonstrated ability to lead through ambiguity, adapt quickly in a rapidly changing business environment, and negotiate effectively to resolution
• Strong consumer instincts — understands what customers care about and how to translate that into clear, consistent market-facing messaging

Preferred Qualifications

• Experience supporting or leading EPO Certification processes or equivalent enterprise launch governance frameworks
• Familiarity with SSOT (Single Source of Truth) documentation frameworks in a cross-functional product launch environment
• Experience developing executive steering materials, 360 launch reviews, or senior leadership-facing readiness reports

Knowledge, Skills and Abilities:

• Cross-Functional Leadership (Required)
• Customer Experience Management (Required)
• Effective Written Communication (Required)
• Go to Market (GTM) (Required)
• Go-to-Market Execution (Required)
• Problem Solving (Required)
• Product Knowledge (Required)
• Risk Avoidance (Required)
• Stakeholder Management (Required)
• Strategic Thinking (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): No

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $86,700 - $156,400

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ360803¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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