Scheduled Hours

40

Position Summary

The Content Specialist, Physician Engagement and Strategic Communications, supports physician engagement, provider promotion, and oncology marketing initiatives through development of clinically aligned content, thought leadership materials, engagement communications, digital storytelling, social media strategy, and provider-facing communication workflows across regional and national markets for Siteman Cancer Center. The position works collaboratively across strategic communications, physician engagement, provider promotion, digital strategy, clinical leadership, and operational teams to support referral engagement initiatives, provider communications, educational programming, institutional storytelling, physician visibility, and provider-focused digital marketing efforts aligned with oncology growth priorities. This position develops and maintains physician-facing communication materials supporting referral engagement and provider relationship initiatives, supports development of referral communication workflows, provider engagement messaging, onboarding materials, and offboarding communications and leads email engagement content, including CRM messaging, director newsletter content, program newsletter content and clinical trial newsletter content. The Content Specialist leads the development of physician thought leadership materials, provider profiles, specialty content, and provider storytelling initiatives, develops content supporting physician visibility strategies across social media, digital, educational, and professional engagement channels and supports provider promotion efforts tied to speaking engagements, educational events, media opportunities, podcasts, webinars, and strategic engagement campaigns. This position supports the search findability, GEO and provider-directed and physician-facing content optimized for search visibility, discoverability, and engagement across digital platforms, telling provider-directed storytelling and leading content development for CME programming, tumor boards, webinars, physician education initiatives, and specialty-focused engagement events. The Content Strategist reports to the Director of Content and Strategic Communications and works across disciplines within the Marketing and Communications team.

Job Description

Content Planning and Development

• Writes copy/messaging/content supporting the brand strategy across digital and print, including web, social, email, video scripts, presentations, events, and thought leadership.
• Collaborates with organization and department leads to help plan and execute projects to ensure cohesive brand representation to all audiences.
• Maintains stewardship of brand tone and voice by establishing a working understanding of department’s operations, objectives and audience(s).
• Contributes to the development of strategies for multichannel campaigns to build awareness, influence consideration, and drive enrollment.
• Works closely with the Director to align messaging with brand standards.
• Reviews copy for grammar, syntax and brand style and proofs prior to deployment to ensure accuracy, consistency and completeness.

Research, Ideation and Measurement

• Understands and actively research the evolving higher education landscape, bringing forward innovative ideas and media solutions that align with WashU goals and mission to enhance current strategies and push boundaries in higher education marketing.
• Develops a deep understanding of department and institutional initiatives and how they drive reputation across all audiences. 
• Contributes to brainstorming sessions and brand development, collaborating cross-functionally with stakeholders to ideate and execute communications that resonate with prospective student, current student, faculty and alumni audiences.
• Ideates within the context of cross-channel performance based on overall impact on reputation and applications.
• Participates in meetings and presentations to discuss marketing content performance, interpretation of data, and actionable plans based on findings.
• Identifies and present new opportunities/areas of marketing content that will improve audience favorability.

Performs other duties as assigned.

Working Conditions:
Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table.

• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Bachelor's degree - Communications, Bachelor's degree - English, Bachelor's degree - Journalism, Bachelor's degree - Marketing

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Analytical Thinking, Brand Alignment, Content Development, Content Optimization, Copywriting, Creative Concepts, Creative Copy, Deadline Management, Decision Making, Detail-Oriented, Digital Media Channels, Market Dynamics, Marketing Analytics, Medical Communications, Negotiation, Physician Engagement, Planning Ability, Problem Solving, Referral Development, Simplifying Complex Information, Strategic Influence, Strategic Thinking, Strategy Development, Team Collaboration, Time Management

Grade

G11

Salary Range

$53,100.00 - $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.