- Location
- Winter Haven, FL, US
- Type
- Full-time
- Seniority
- VP
- Closing date
- Today
- Source
- iCIMS
Description
What you'll bring to the team
VP Attraction - LEGOLAND Florida (Winter Haven, FL)
Lead one of Merlin’s flagship attractions and shape unforgettable guest experiences.
LEGOLAND Florida is seeking a commercially astute and inspiring Vice President, Attraction to lead all aspects of resort operations, driving financial performance, guest satisfaction, safety, and team engagement. Reporting to the Regional Managing Director and serving as a key member of the regional leadership team, this role combines strategic leadership with hands-on operational accountability in a highly matrixed environment.
As VP Attraction, you will be responsible for delivering EBITDA and key operational KPIs across the resort while overseeing Operations, Food & Beverage, Technical Services, and cross-functional collaboration with Marketing, Commercial, Finance, People, and Strategy teams. You will balance commercial growth, operational excellence, guest experience, people leadership, and safety compliance to ensure the attraction continues to perform at the highest level.
Key Responsibilities
- Lead overall resort performance, delivering financial, guest experience, and employee engagement targets.
- Drive revenue growth, operational efficiency, and cost management through data-driven decision making.
- Champion world-class guest experiences and improve Net Promoter Scores.
- Inspire, develop, and lead large, diverse teams while building a strong talent and succession pipeline.
- Partner across a complex matrix organisation to align resources, priorities, and strategic initiatives.
- Ensure the highest standards of health, safety, security, and regulatory compliance.
- Support capital investment programmes and attraction development projects.
Qualifications & Experience
- Senior operational leader with significant P&L accountability in a large-scale leisure, hospitality, retail, or consumer-facing business.
- Proven experience leading complex, 24/7 operations and large cross-functional teams.
- Strong commercial acumen with the ability to drive profitability, efficiency, and sustainable growth.
- Skilled stakeholder manager who can influence and deliver results through matrix relationships.
- Strategic thinker who can navigate ambiguity while maintaining a strong focus on execution.
- Passion for developing people, driving change, and creating high-performing teams.