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United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwight is seeking a Senior Director, Brand Marketing, to join our team. The Senior Director, Brand Marketing, oversees a broad oral care portfolio including TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes and Oral Care Professional. TheraBreath is a core driver of Church & Dwight’s long term oral care growth strategy, with mouthwash, toothpastes and additional breath-freshening oral care products that help consumers build their oral care routines. ARM & HAMMER Toothpaste is also a key element of both the ARM & HAMMER Masterbrand as well as Oral Care growth.

About the Role

As Senior Director of Brand Marketing, you lead the portfolio strategy for TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes and Oral Care Professional, translating the 2030 strategy into brand priorities, investment choices and execution plans. You are accountable for portfolio P&L performance, balancing sales, market share and household penetration growth with profitability, cost improvement and long-term brand health. You set strategic direction across the portfolio, allocate resources across brands and initiatives, and guide brand teams in delivering annual plans and sustainable growth.

This role reports to the VP of Personal Care. The Senior Director partners with cross-functionals including Sales, Global New Products, Operations, R&D, Packaging and Finance to align growth priorities, innovation commercialization and operational execution. You lead brand and agency teams, establish performance expectations, coach and develop marketing talent, and communicate portfolio performance, risks and recommendations to the Executive Leadership Team. You will lead, coach and develop a team of marketers including 3 direct reports.

Work Environment

• Hybrid: This is a hybrid role based in Ewing, NJ, requiring in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
  

Role Accountabilities and Responsibilities

• Set and lead the portfolio strategy for TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes and Oral Care Professional, aligning brand plans with the 2030 strategy goals and defining priorities across the businesses.
• P&L accountability: Own forecasting, budgeting, and meeting revenue targets, performance and marketing investment decisions, balancing topline growth, profitability, brand health and cost improvement. Prioritize resources across brands and initiatives to support sustainable growth.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
• Accountable for annual planning, long-range planning and brand forecasting; establish financial targets and performance reviews, assess risks and opportunities, and guide corrective action.
• Influence and align Sales, Global New Products, Operations, R&D, Packaging and Finance around portfolio priorities, customer opportunities and execution plans that drive share, sales and profit.
• Shape innovation priorities with Global New Products and cross-functional partners; oversee commercialization strategies and guide brand teams in developing line extensions that meet consumer and retailer needs.
• Provide strategic direction to brand and inter-agency teams across media, creative and PR. Oversee integrated marketing strategies and investment effectiveness to build awareness, deepen consumer engagement, and drive share and household penetration growth.
• Establish a portfolio performance review discipline using brand and product results, consumer insights, customer trends and media effectiveness to inform decisions and identify growth opportunities.
• Represent the portfolio to the Executive Leadership Team, communicating business performance, strategic recommendations, investment priorities and key risks with clear action plans.
• Lead, coach and develop the marketing team; build leadership capability, delegate accountability to brand leaders, and foster collaboration, succession readiness and execution excellence across the portfolio.

Skills & Competencies:

• Passion for the brands and for delivering great consumer experiences
• General manager mindset, curiosity and consumer focus, with the ability to balance growth, profitability and long-term brand equity across the portfolio.
• Must be self-motivated and able to work under tight deadlines both independently and as part of a team
• Comfort in “rolling up your sleeves” and personally executing as needed, while balancing coaching and supporting the team and direct reports
• Strategic leadership and sound business judgment, with the ability to balance portfolio priorities and translate strategy into disciplined execution.
• Growth mindset and adaptability in an agile, fast-paced environment, with the ability to set direction, empower teams and drive outcomes.
• Excellent interpersonal, communication and presentation skills with the ability to simplify the complex and strong analytical and creative problem-solving skills
• Builds and develop high-functioning marketing teams, coach brand leaders and influence extensive cross-functional and inter-agency teams.
• Exceptional prioritization, project management and organizational skills, with the ability to balance complex initiatives, make resource trade-offs and respond quickly to changing business needs.

Education & Experience:

• BA/BS required; MBA strongly preferred
• 10+ years in Marketing (CPG preferred)

• Excellence leveraging data, including POS/consumption data, category analysis, shipments, and consumer research, with the ability to translate insights into portfolio strategy, investment decisions and growth plans.
• Experience leading strategic brand and portfolio conversations with Sales, customers and senior/executive leadership.

• Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance.

• Experience with consumer marketing research tools and techniques, translating consumer and customer insights into strategic decisions.
• Experience owning brand or portfolio P&L performance, annual and long-range business planning, and marketing investment allocation.
• Experience setting innovation priorities and leading complex, strategic projects through commercialization and influencing innovation teams on developing long-term pipeline
• Experience leading and developing marketing teams and influencing senior stakeholders, cross-functional partners and agency teams.

Compensation and Benefits 

The U.S. base salary range for this full-time position is $200,600-$285,700. This position is also eligible for a bonus. 

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.   

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.  Compensation decisions are dependent upon the facts and circumstances of each position and candidate. 

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/