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Job Summary

The Senior Associate (B) - Channel Marketing helps execute marketing channel strategy, and coordinates efforts to develop marketing channel standards and proof points for marketing optimization. This role works closely with their leader on day-to-day channel marketing execution involving multiple stakeholders including various internal groups, brand partners and external agencies/vendors to develop and scale marketing programs. Core responsibilities of a Senior Specialist are leading the execution of marketing channel tactics for acquisition and retention/ usage in existing and emerging marketing channels as well as partnering with internal and external partner on program execution.

 

Essential Job Functions

• Contributes to developing digital marketing strategies driving value for Bread Financial. Works independently to execute tactics with Marketing Operations and external vendors, optimizing processes. Owns internal strategy briefs and business rules. Facilitates communication with internal partners, representing proof points and case studies. - (25%)
• Collaborates with internal and external partners to execute marketing channel campaigns. Facilitates creative updates among other requirements unique to marketing channels. Maintains a relationship with counterparts at external agencies/vendors and internal Marketing Operations for day-to-day campaign management and makes decisions related to execution with input from leaders. - (25%)
• Assists with delivering channel marketing go-to-market plans in tight collaboration with internal and external cross-functional teams. Independently offers feedback and recommendations to go-to-market plans, enabling execution of strategies and tactics, and summarizing results for publication to various audiences internally and externally. - (25%)
• Coordinates with Marketing Performance analytics partners for ongoing campaign performance reporting. Compiles hindsight analyses for leadership. Assists with legal, compliance, and ERM practices to mitigate regulatory concerns. Reviews performance reporting and helps with optimization recommendations in collaboration with leaders. - (25%)

We currently have the ability to offer our Senior Associate - Channel Marketing position at varying levels. Candidates will be assessed based upon several factors including, but not limited to, education, experience, and skill set. 

Senior Associate(A) - Audience Management
Minimum Qualifications

• High School Diploma or GED
• 2-3 years of credit, loyalty or marketing experience, particularly in the areas of digital marketing, agency marketing, and e-commerce

Senior Associate(B) - Audience Management
Minimum Qualifications

• High School Diploma or GED
• 3-5 years of credit, loyalty or marketing experience, particularly in the areas of digital marketing, agency marketing, and e-commerce

Preferred Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related area, or equivalent experience.
• Experience executing and optimizing paid digital marketing campaigns across multiple channels.
• Strong project management experience, coordinating marketing initiatives, timelines, deliverables, and internal/external stakeholders.
• Experience building PowerPoint presentations and utilizing Copilot or other AI tools to support presentation development.
• Experience in financial services, insurance, healthcare, or other highly regulated industries preferred.

Skills

• A/B Testing
• Marketing Strategies
• Email Marketing
• Direct Marketing
• Digital Marketing
• Agency Relationships
• Credit Card

Reports To: Manager and above

Direct Reports: 0

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are expected in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$63,200.00 - $101,100.00

Full Salary Range for position:

California: $72,700.00 - $126,400.00 Colorado: $63,200.00 - $111,200.00 New York: $69,500.00 - $126,400.00 Washington: $69,500.00 - $116,300.00 Maryland: $69,500.00 - $111,200.00 Washington DC: $72,700.00 - $116,300.00 Illinois: $63,200.00 - $111,200.00 New Jersey: $72,700.00 - $116,300.00 Vermont: $63,200.00 - $101,100.00 Ohio: $63,200.00 - $101,100.00 Maine: $63,200.00 - $101,100.00 Connecticut: $69,500.00 - $111,200.00 Virginia: $63,200.00 - $101,100.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.  New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).  Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.   Hired associates can immediately enroll in Bread Financial’s 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial®

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.  

 

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

• The Company is an Equal Opportunity Employer.

• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.

• The Company participates in E-Verify.

• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.  Applicants with criminal histories are encouraged to apply.

• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.  The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations.  If you need assistance to accommodate a disability, you may request an accommodation at any time.  Please contact the Recruiting Team at [email protected].

Job Family:

Marketing

Job Type:

Regular