- Location
- Manchester, England, United Kingdom · published
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
The Role
Marketing Executive - LegalTech
Location: Manchester (Hybrid) | Permanent | Full-Time
About LEAP
LEAP is the global leader in Legal Practice Productivity Solutions and part of ATI, one of the world’s largest international LegalTech companies. For over 30 years, we have developed innovative software that helps lawyers run more efficient and profitable firms.
Trusted by more than 100,000 legal professionals worldwide, LEAP is a fast-growing global technology business with a clear mission: to help lawyers who help people. It is a place where ambitious people can thrive, grow and make a real impact.
The Opportunity
The Criminal Law Verticals team brings together passionate specialists focused on enhancing user experience, content, and product development for criminal defence lawyers. Dedicated to this critical area of law, the team drives continuous improvement, grows a strong user network, and ensures processes are optimised through effective use of automation.
As a custodian of the brand, you will be responsible for building awareness, driving recognition, and accelerating adoption of products within Criminal Law, positioning it as a brand that lawyers in this field know, trust, and value.
You will deliver campaigns that connect with the hearts and minds of criminal defence lawyers while maintaining a clear and compelling brand. In doing so, you will play a key role in shaping vertical marketing and driving the adoption of solutions that enable criminal defence lawyers to deliver better, more accessible legal services.
What you'll do
- Develop and execute a Criminal Law vertical marketing strategy: Aligned with broader go-to-market objectives.
- Audience & market research: Identify key personas, pain points, and buying behaviours within Criminal Law, including the Manchester and North West legal community, to inform positioning and messaging.
- Campaign Management: Plan, launch and administer multi-channel campaigns tailored to the Criminal Law vertical audience, including paid media, email, webinars, podcasts, regional and national events, and thought leadership.
- Content Strategy: Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
- Customer Advocacy: Source and promote customer success stories and testimonials.
- Performance Analysis: Track campaign performance of campaigns and optimise based on insights. Deliver regular reports on KPIs and ROI.