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Associate / Senior Associate, Specialist, External Communications (Awards), Group Marketing & Communications

Dbs

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Location
DBS Asia Central, Singapore
Type
Full-time
Department
Marketing
Seniority
Senior
Source
Workday

Description

Business Function

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose

To strengthen DBS’ corporate reputation by identifying, developing and managing high-quality award submissions that position the bank’s achievements effectively with leading global, regional and local award organisations.

The role will support the end-to-end management of DBS’ awards portfolio, including opportunity assessment, submission development, stakeholder coordination, results tracking, post-win amplification, governance and continuous improvement of awards processes and resources.

Key Accountabilities

  1. Enhance DBS' reputation and industry standing by strategically positioning the bank's achievements, priorities and initiatives, through compelling, evidence-based award submissions that drive recognition across leading global, regional and domestic market award programmes.
  2. Strengthen awards governance and portfolio management through effective tiering, planning, guidance, documentation, reporting and maintenance of central awards resources.
  3. Advise and coordinate with business units, support units and markets on award relevance, positioning, submission requirements, timelines and amplification opportunities.
  4. Drive continuous improvement in awards management through the responsible adoption of AI and emerging technologies, enhancing productivity and knowledge management.
  5. Support the amplification and reuse of award wins across appropriate internal, owned, earned and social channels.


Responsibilities

  • Awards strategy and portfolio management: Manage DBS' awards portfolio end-to-end, identifying, prioritising and executing award opportunities that strengthen the bank's reputation and strategic positioning.
  • Submission development and editorial management: Develop high-quality award submissions, pitches and supporting materials by translating business achievements into compelling, evidence-based narratives.
  • Stakeholder engagement and advisory support: Partner business units, support units, regional markets and senior stakeholders to provide award guidance, coordinate inputs and support award-related engagements.
  • Awards governance, resources & reporting: Maintain and enhance awards governance, resources, reporting and processes to improve portfolio visibility, consistency, efficiency and knowledge management.
  • Award-win amplification: Support the communication and amplification of key award wins across internal and external channels to maximise reputational impact and stakeholder awareness.
  • AI-enabled process improvement: Leverage Generative AI and other emerging technologies to streamline awards processes, codify knowledge and improve productivity while maintaining appropriate human oversight and governance.


Requirements

  • Degree from a recognised university; in Communications, Journalism, Marketing, Business or a related discipline would be advantageous.
  • Preferably 3 to 5 years of relevant experience in corporate communications, public relations, strategic marketing, content development, journalism or a related field.
  • Demonstrated experience in developing high-quality written materials for corporate, executive or external audiences.
  • Experience coordinating complex projects involving multiple stakeholders and firm deadlines.
  • Experience in programme management, corporate reputation, financial services communications or editorial work would be advantageous.
  • Familiarity with digital communications, content amplification or AI-enabled productivity tools would be useful.
  • Strong writing, editing and storytelling ability. Sound editorial and strategic judgement. 
  • Excellent attention to detail and commitment to factual accuracy. Strong sense of ownership and accountability for results.
  • Ability to understand complex business information and translate it into clear, persuasive content.
  • Strong project management and organisational skills. Ability to manage multiple programmes, deadlines and stakeholder inputs concurrently.
  • Excellent communication and interpersonal skills.
  • Resourcefulness, intellectual curiosity and sound problem-solving ability.
  • Collaborative mindset and willingness to support shared team priorities. Openness to new technologies and improved ways of working.

Location:

DBS Asia Central

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time

Skills

Project Management

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