Senior Demand Generation Manager

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

Please note: This is a hybrid role, with 1-2 days per week in our Loughborough office.

About you

You’re an experienced B2B Demand Generation marketer who knows how to turn marketing activity into qualified pipeline and revenue growth. You’re commercially minded, data-driven and understand how to build digital-first campaigns that generate high-quality opportunities, not just leads.

You enjoy working collaboratively across Sales, Product, Content and Digital Marketing teams, and have a strong understanding of buyer journeys, ideal customer profiles (ICPs) and campaign performance. As a Senior Demand Generation Manager, you’ll lead by example, bringing additional experience, accountability and support to the wider team without direct line management responsibility.

Day-to-day, you will:

• Develop and deliver digital-first demand generation campaigns that drive qualified pipeline and revenue growth across the Reservations Suite.
• Own campaign strategy, collaborating with Content, Design, Web and Paid Media teams to bring campaigns to life.
• Partner with Sales to generate high-quality MQLs that convert into SQLs and customers.
• Use Marketo and HubSpot to measure performance, optimise campaigns and share insights with stakeholders.
• Stay up to date with emerging technologies, including AI, LLMs and Generative Engine Optimisation (GEO), to continually improve campaign performance.

Your skills and experience might also include:

• Proven experience delivering B2B demand generation campaigns within a digital-first environment.
• Strong understanding of buyer journeys, ideal customer profiles (ICPs) and multi-channel marketing.
• Experience using marketing automation and CRM platforms such as Marketo and HubSpot
• Excellent commercial awareness, with the ability to analyse campaign performance and optimise results.
• Experience within SaaS or B2B technology is desirable, with hospitality or reservations software experience considered an advantage.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.