Regional Marketing Director MEA

About NTS Group

We are NTS Group, the region’s leading Executive Search, Outplacement, and Career Transition firm across the Middle East. With over 25 years of local expertise and a proven track record of delivering exceptional results for both clients and candidates, we have built a reputation as a trusted partner for many of the world’s most respected organisations.

Operating from our strategically positioned offices in Dubai, London, and Singapore, we offer a comprehensive suite of services designed to support businesses and leaders at every stage of their growth journey. These include Contingency and Executive Search campaigns, Outplacement and Redundancy Support, RPO Projects, Talent Mapping, Women in Leadership & Leadership Development, and our award winning Executive Career Transition Programs.

About the Company

Our client is a leading FMCG organisation with a strong presence across the Middle East and a well established portfolio of consumer brands. The business has built a reputation for delivering high quality products, driving innovation, and maintaining a strong connection with consumers across multiple categories and channels.

Operating in a highly competitive and fast moving environment, the company continues to invest in brand development, category growth, and commercial excellence to strengthen its position in the market and unlock new opportunities across the region.

As part of their continued growth agenda, they are seeking an experienced Marketing Director to lead the marketing function from Dubai, shaping brand strategy, driving innovation, and supporting the next phase of commercial expansion.

The Role

The Marketing Director will play a critical leadership role in defining and executing the company’s marketing strategy across its portfolio, ensuring strong brand positioning, sustainable growth, and clear alignment with wider business objectives.

Reporting to the General Manager, this role will be responsible for leading brand and category strategy, managing the innovation pipeline, overseeing consumer and trade marketing initiatives, and driving market share growth across key channels and markets.

This position requires a commercially minded and strategically strong marketing leader who can combine deep consumer understanding with excellent execution, while partnering closely with sales, finance, supply chain, and senior leadership teams in a dynamic FMCG environment.

Key Responsibilities

• Marketing Leadership: Lead the overall marketing agenda across the portfolio, ensuring strong alignment with business priorities, category growth ambitions, and long term brand building objectives.

• Brand Strategy: Develop and execute brand strategies that strengthen market positioning, improve consumer relevance, and drive sustainable growth across multiple categories.

• Innovation & Portfolio Development: Lead innovation, renovation, and portfolio development plans to ensure the business remains competitive, consumer focused, and commercially agile.

• Consumer Insights: Use market data, shopper insights, and consumer understanding to shape marketing priorities, identify growth opportunities, and improve brand performance.

• Commercial Partnership: Partner closely with sales and commercial teams to ensure strong in market execution, effective promotional activity, and clear alignment between brand strategy and channel priorities.

• Marketing Planning: Oversee annual brand plans, campaign calendars, launch strategies, and marketing budgets, ensuring strong resource allocation and return on investment.

• Performance Management: Monitor brand health, campaign effectiveness, pricing, promotions, and market share trends, taking action to optimise performance and commercial outcomes.

• Cross Functional Leadership: Work closely with finance, supply chain, and senior leadership teams to support wider business planning, innovation delivery, and growth execution.

• Team Leadership: Lead, develop, and mentor the marketing team, building strong capability, engagement, and a high performance culture across the function.

Candidate Profile

We are seeking a senior FMCG marketing professional with strong strategic marketing capabilities and a proven track record of building brands, driving innovation, and delivering commercial growth within competitive consumer markets.

Requirements:

• 12+ years of marketing experience, with strong exposure to brand strategy, innovation, portfolio management, and commercial marketing.

• Proven experience in a senior marketing leadership role such as Marketing Director, Head of Marketing, Senior Marketing Manager, or Category Director.

• Strong experience within FMCG, with a solid understanding of consumer behaviour, route to market dynamics, and category growth drivers.

• Demonstrated success in developing and executing marketing strategies that drive brand equity, revenue growth, and market share.

• Experience leading cross functional initiatives and partnering closely with sales, finance, and supply chain teams.

• Strong understanding of consumer insights, brand performance metrics, and marketing return on investment.

• Experience managing sizeable marketing budgets and leading annual planning cycles.

• Proven leadership capability, with experience building, developing, and motivating high performing teams.

• Middle East experience is highly preferred.

• Bachelor’s degree in Marketing, Business, or a related discipline. MBA is advantageous.

Why This Role?

This is an excellent opportunity to take on a high impact marketing leadership role within a leading FMCG organisation at a pivotal stage of its growth journey.

The role offers strong visibility with senior leadership and the opportunity to shape brand strategy, lead innovation, build team capability, and make a tangible commercial impact across one of the region’s most dynamic consumer markets.

📩 How to Apply

If you are an experienced FMCG marketing leader looking to take on a strategic and commercially influential role in Dubai, we would love to hear from you.