Social Media Director – Industrial Painting USA

Social Media Director – Industrial Painting USA

About Us
Industrial Painter is a successful, growing company specializing in painting commercial and industrial facilities across the United States. We pride ourselves on building strong customer relationships that position Industrial Painter as a premier long-term business partner. Our clients include manufacturing plants, warehouses, distribution centers, and large commercial facilities that demand quality, precision, and reliability.
We are ready to take our digital presence to the next level and are seeking a results-driven leader to build and prove a scalable social media engine that drives measurable business growth.

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Position Overview
We are seeking a Social Media Director to lead, build, and own our entire social media strategy with a clear mandate: demonstrate how social media generates qualified leads, strengthens brand authority, and supports revenue growth in the industrial painting sector.
This is a revenue-impact role that will be in office.
The ideal candidate understands B2B industrial audiences (plant managers, facility directors, operations leaders, procurement teams) and knows how to translate complex services into compelling, trust-building content that converts.

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Key Responsibilities

Strategic Leadership & ROI Ownership

• Develop and execute a full-funnel social media strategy tied directly to lead generation and revenue goals.
• Establish KPIs that connect social media performance to pipeline growth
• Build reporting dashboards that clearly demonstrate ROI to executive leadership.

Industrial-Focused Content Strategy

• Create authority-driven content for platforms such as Facebook, Instagram, LinkedIn, YouTube, and industry-relevant channels.
• Develop educational and trust-building content including:
  • Before/after facility transformations
  • Safety & compliance highlights
  • Project case studies
  • Time-lapse industrial & commercial jobs
  • Facility maintenance insights
• Position Industrial Painter as the go-to thought leader in industrial facility protection and longevity.

Lead Generation & Paid Strategy

• Develop and manage paid & organic social campaigns targeting facility managers, plant engineers, and operations executives.
• Test and optimize campaigns to drive inbound estimate requests.
• Implement retargeting strategies to capture warm prospects.

Video & Authority Building

• Lead short-form and long-form video strategy to showcase large-scale industrial projects.
• Repurpose project footage into high-performing content assets.

Analytics & Optimization

• Track platform performance, cost-per-lead, engagement rates, and conversion data.
• Continuously test creative formats, messaging angles, and targeting strategies.
• Present monthly performance reports with strategic recommendations.

Team & Cross-Department Collaboration

• Collaborate with estimators and project managers to capture on-site content.
• Build scalable internal processes for content capture across multiple job sites.

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Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B social media marketing, preferably in industrial, construction, manufacturing, or skilled trades industries.
• Proven track record of generating measurable leads and revenue from social media campaigns.
• Strong understanding of LinkedIn marketing for B2B.
• Experience managing paid social budgets and performance optimization.
• Strong storytelling ability in technical or industrial environments.
• Comfortable presenting ROI metrics to executive leadership.

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Skills & Competencies

• Strategic thinker with strong business acumen.
• Data-driven decision maker.
• Confident leader who can own outcomes.
• Creative problem solver who understands how to make an industry compelling.
• Highly organized with the ability to build scalable systems.
• Strong communicator.

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What Success Looks Like in This Role

• Increased qualified inbound leads directly attributed to social media.
• Clear, trackable ROI reporting tied to revenue.
• Increased authority and visibility within the industrial painting sector.
• A scalable content system that supports multi-location growth.

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Why This Role Matters
Industrial painting is essential, high-value work - BUT historically underrepresented digitally. This role exists to change that.
We are looking for a leader who can prove that social media works in the industrial B2B space and build a competitive advantage that fuels long-term growth.