- Location
- Hamburg - DACH HQ, Germany
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
Job Title
Business Marketing Manager IGT-Devices (all genders)Job Description
Drive go-to-market strategy and demand generation for the full Image-Guided Therapy Devices (IGTD) portfolio across DACH (Germany, Austria, Switzerland).
Your role:
Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for DACH.
Drive demand generation and adoption of the One IGT proposition across the portfolio.
Define and execute go-to-market plans aligned with global strategy, adapting them to local DACH market dynamics and customer needs.
Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
Deliver integrated omni-channel campaigns (digital, events, field) to increase engagement and utilisation.
Collaborate cross-functionally with global marketing, sales, and clinical stakeholders, and engage KOLs and customers to strengthen market presence.
You're the right fit if:
3–5 years in downstream marketing, preferably in MedTech, healthcare, or a related industry
Experience managing broad product/solution portfolios and leading market-specific initiatives
Strong go-to-market execution and ability to translate global strategies into local impact
Solid analytical skills (market insights, pricing, competitive analysis)
Excellent stakeholder management, communication, and presentation skills
Bachelor’s degree in Marketing, Business, Healthcare, or related field
Knowledge of image-guided therapy or interventional cardiology is a strong asset
Willingness to travel (30–40%)
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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