Marketing Manager

**The Role**

Help us build the operating system for human longevity.

Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one.

We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked.

This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director.

## Tasks

**What You'll Own**

**Product messaging**

• Lead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future products
• Own B2C messaging across segments: app users, ring buyers, health-conscious early adopters
• Test and iterate messaging based on engagement data, in close partnership with the product team

**Website and e-commerce**

• Own our website and updates across launches, campaigns, and seasonal priorities
• Manage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elements
• Support fulfilment and logistics setup ahead of our US market launch
• Spot and fix proactively what isn't working

**App marketing**

• Own App Store and Play Store positioning: listings, keywords, visuals, download and activation performance
• Drive ranking and conversion improvements through systematic testing
• Support app launches and in-app messaging

**Content marketing**

• Define and own content strategy across YouTube, email, and in-app touchpoints
• Run our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagement
• Develop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisition
• Own the content calendar; at a later stage, reactivate additional social channels
• Plan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality.
• Test & iterate and report on performance across activities with your own conclusions.

## Requirements

• 6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomes
• Proven ability to develop product messaging strategy, not just execute it
• Strong copywriting in English across formats: email, long-form, short-form, UX copy, video scripts
• Experience with GenAI tools and AI-assisted/automated marketing flows
• Data-driven: you track results, form conclusions, and adjust without being prompted
• Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them.
• Based in EU timezone, working as an independent contractor

The following are strong advantages:

• YouTube experience: strategy, scripting, or channel management at scale
• App marketing experience
• Fluency in wellness, fitness, and longevity topics
• B2B marketing exposure in premium or professional services
• Previous experience in Performance Marketing
• Fluency in German

**Send your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.**