POSITION OVERVIEW

PRIMARY RESPONSIBILITIES

• Build, launch, and optimize Google Search, Shopping, Performance Max, Demand Gen and YouTube campaigns.
• Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
• Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
• Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
• Translate channel needs into clear creative, copy, and landing-page requirements.
• Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
• Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.

QUALIFICATIONS, SKILLS, & EXPERIENCE

• 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business
• Strong working knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube and Merchant Center
• Experience personally managing meaningful budgets and making day-to-day optimization decisions
• Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting
• Clear commercial judgment, strong attention to detail and an accountable, low-ego working style
• Experience at Google or within a strong Google-focused team is a plus
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
• Ability to be on-site in our HQ Office 3 days per week

HOW SUCCESS WILL BE MEASURED

• Improved new-customer acquisition, sales and profitability from Google investment.
• Better budget productivity, campaign transparency and speed of optimization.
• Healthy tracking, product feeds and account structure that connect media to landing experiences and business results.
• Successful transition of core work from the current agency to an in-house model.