Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW (Job Overview): 

The Digital Marketing + Engagement team is seeking an experienced Digital Content Producer to create compelling, performance-driven content across the organization's most impactful digital channels. This role supports donor recruitment and retention, digital product communications, and marketing initiatives by developing customer-facing content across email, SMS, RedCrossBlood.org, the Blood Donor App, and other digital platforms. The Digital Content Producer develops strategic, channel-specific messaging that inspires action, strengthens the donor experience, supports product adoption, and advances the American Red Cross' lifesaving mission. 

The Digital Content Producer reports to the Senior Director of Digital Marketing & Experience and partners closely with digital marketers, web specialists, UX designers, and business stakeholders to develop content that is engaging, data-informed, and aligned with organizational goals. Beyond exceptional writing and editing skills, the ideal candidate brings strong organizational skills, intellectual curiosity, and a collaborative mindset using audience insights, campaign performance, and cross-functional feedback to continually improve digital content and contribute to the success of integrated marketing campaigns. 

This role requires a writer who is equally comfortable developing high-impact acquisition campaigns, supporting digital product experiences, and managing ongoing content operations. The successful candidate thrives in a fast-paced environment, manages multiple priorities simultaneously, and produces polished, accurate content across a wide range of digital channels while maintaining the American Red Cross brand voice and editorial standards. 

This position is 100% remote. East Coast candidates are preferred. 

KEY RESPONSIBILITIES 

Create High-Impact Digital Content 

• Develop compelling, donor-focused copy for the organization's largest direct-response digital marketing channels that recruit, engage, convert, and retain blood donors.  

• Write and edit customer-facing content for RedCrossBlood.org, the Blood Donor App, and other digital platforms, creating clear, engaging experiences that support donor education, appointment generation, and retention.  

• Translate organizational objectives and campaign priorities into channel-specific content that aligns with the American Red Cross brand voice while meeting audience and business needs.  

• Adapt messaging across multiple digital formats and customer touchpoints while maintaining consistency, accuracy, accessibility, and editorial excellence.  

• Develop persuasive messaging that supports donor acquisition, customer engagement, fundraising, and lifecycle marketing initiatives.  

Support Digital Product & Platform Communications 

• Create customer-facing content supporting digital platform initiatives, including the Blood Donor App, RedCrossBlood.org, donor portals, and other digital experiences.  

• Write in-app messaging, feature announcements, app updates, release communications, and product enhancement content that improve customer engagement and encourage feature adoption.  

• Develop messaging supporting new product launches, platform enhancements, migration initiatives and ongoing customer education.  

• Create communications supporting enterprise initiatives, including donor recruitment, blood drive hosting, biomedical services, and other customer-facing campaigns across the Red Cross Blood (RCB) and digital platforms.   

• Partner with Product, UX, and Digital Experience teams to ensure content supports intuitive user experiences and successful product adoption.  
   

Optimize Content Through Performance Insights 

• Partner with digital channel owners, marketers, and analytics teams to understand campaign objectives, audience behavior, and key performance indicators.  

• Apply campaign performance insights to refine messaging, improve engagement, and increase conversion across digital channels.  

• Identify opportunities for content optimization, messaging refinement, personalization, and A/B testing to continually improve campaign performance.  

• Balance creativity with measurable business outcomes by writing content that informs, inspires, and motivates action.  
   

Support Search & Content Discoverability 

• Write and optimize website content, landing pages, and SEO-focused articles that improve search visibility and support donor acquisition.  

• Collaborate with the SEO Manager to identify keyword opportunities, content gaps, and optimization strategies that strengthen organic performance.  

• Stay informed on evolving search trends, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping create content that is structured and written for discoverability across both traditional search engines and AI-powered search experiences.  

• Ensure content is authoritative, user-focused, accessible, and aligned with current search and content best practices.  
   

Collaborate Across the Digital Experience 

• Partner across direct-to-donor marketing teams throughout the content development process—from planning and strategy through execution, optimization, and measurement.  

• Develop a deep understanding of donor journeys and user needs to create content that supports broader campaign, product, and business objectives.  

• Contribute ideas during campaign planning, product discussions, and creative reviews using audience insights, performance learnings, and digital best practices.  

• Build strong cross-functional relationships while effectively managing multiple priorities in a fast-paced, collaborative environment.  
   

Support Content Operations & Governance 

• Author, publish, and maintain digital content within enterprise content management systems and content authoring platforms, ensuring content accuracy and consistency.  

• Develop and maintain process documentation that supports digital content workflows, governance, and operational best practices.  

• Execute timely copy revisions, production updates, and quick-turn content changes across web, email, SMS, mobile applications, and other digital channels.  

• Support Digital Inbox communications, volunteer portal (BDC Portal) content, operational messaging, and other digital communication needs as business priorities evolve.  

• Ensure all content complies with enterprise brand standards, editorial guidelines, accessibility requirements, legal and regulatory expectations, and digital governance practices.  
   

Champion Content Quality 

• Serve as lead editor for the Digital Review Inbox, providing thoughtful copyediting and constructive feedback for donor-facing communications across the organization.  

• Help maintain consistency in messaging, grammar, accessibility, tone, and adherence to enterprise brand standards.  

• Share digital copywriting best practices and campaign learnings with internal partners to elevate the quality and effectiveness of digital communications.  

• Ensure all content reflects a high standard of quality, accuracy, usability, and customer experience.  
   

Additional duties may be assigned at the discretion of the hiring manager.  
 

QUALIFICATIONS 
 

Required 

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent professional experience.  

• 4-6 years of professional experience writing digital content across multiple channels, including email, websites, SMS, mobile applications, push notifications, and other digital platforms.  

• Demonstrated experience developing direct-response marketing content that supports measurable business outcomes such as engagement, conversion, customer acquisition, fundraising, or retention.  

• Exceptional writing, editing, and proofreading skills with a portfolio demonstrating compelling digital content across multiple channels.  

• Experience creating content for digital products, customer journeys, or lifecycle communications.  

• Working knowledge of SEO best practices and experience writing search-optimized web content.  

• Familiarity with evolving search experiences, including AI-generated search results and emerging content optimization approaches (AEO/GEO), or a demonstrated interest in learning and applying these best practices.  

• Ability to interpret campaign performance metrics, audience insights, and testing results to continually improve content effectiveness.  

• Excellent organizational and project management skills with the ability to independently manage multiple projects, shifting priorities, and competing deadlines.  

• Outstanding communication and collaboration skills with experience working across marketing, digital product, UX, analytics, SEO, and cross-functional business teams.  

• Demonstrated ability to exercise sound judgment, take initiative, and work independently while contributing as a collaborative team member.  

• Portfolio of writing samples required.  

Preferred 

• Experience writing for nonprofit, healthcare, mission-driven, or consumer-facing organizations.  

• Experience supporting CRM, digital marketing, or lifecycle marketing campaigns.  

• Experience writing for mobile applications, digital products, or customer experience initiatives.  

• Experience partnering with SEO, analytics, UX, or digital marketing teams.  

• Experience supporting A/B testing, personalization, and content optimization initiatives.  

• Familiarity with content management systems, digital publishing workflows, and enterprise content governance.  

• Knowledge of UX writing, accessibility standards, and digital content best practices.

PAY INFORMATION: The annual salary range for this position is $85,000 - $95,000. We do not offer an annual bonus for this role. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. **We will review specific salary information at the time of phone screening based upon your location & experience.**

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

·         Medical, Dental Vision plans

·         Health Spending Accounts & Flexible Spending Accounts

·         PTO:  Starting at 15 days a year; based on type of job and tenure

·         Holidays:  11 paid holidays comprised of six core holidays and five floating holidays

·         401K with up to 6% match

·         Paid Family Leave

·         Employee Assistance

·         Disability and Insurance: Short + Long Term

·         Service Awards and recognition

*LI-JG1