Senior Manager, Marketing

Senior Marketing Manager, Iberia
 

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE  

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. 

The Role:

As Senior Marketing Manager, Iberia, you will lead the development and execution of HOKA’s brand strategy, seasonal marketing plans, go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. Based in Madrid, you will translate Global and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness, strengthen brand distinction and support sustainable market share growth across running, outdoor and lifestyle categories. You will lead and inspire the local marketing team while partnering closely with commercial teams, regional marketing functions, agencies and strategic partners.

Your Impact:

• Build the HOKA brand across Iberia by developing and delivering locally relevant, integrated marketing plans that grow awareness, distinction and brand love.
• Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, while ensuring alignment with Global and EMEA priorities.
• Drive trade marketing, community and DTC programmes that deliver standout retail activations, encourage product trial and strengthen the consumer experience across channels.
• Manage strategic partnerships, agencies, retail accounts and the local marketing budget, using market insight and performance reporting to guide investment and optimize activity.
• Lead, coach and develop the local marketing team, creating clear priorities and strong cross-functional alignment across local commercial teams and EMEA marketing functions.
   

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You build trust through a reliable, honest and up-front approach, and you navigate challenging conversations with professionalism.
• You ensure diverse perspectives are heard, considered and respected, while providing constructive coaching and recognizing team progress.
• You set clear expectations, delegate strategically and use metrics to monitor execution against key priorities.
• You bring varied perspectives into decision-making, champion continuous improvement and motivate others to explore better ways of working.
• You adapt your communication to different audiences and build strong cross-functional partnerships across local, regional and global teams.

We would Love to Hear from People with:

• Marketing experience within consumer lifestyle, sport, fashion or a related sector, including proven experience developing and executing country-specific strategies and integrated 360-degree campaigns.
• Experience leading and developing teams, with strong stakeholder management, influencing, negotiation, budget management and organizational skills.
• Strong knowledge of the Spanish consumer and cultural landscape; knowledge of the running category and culture is highly preferred.
• A Bachelor’s or Master’s degree in brand marketing or a related field, or equivalent experience; native Spanish and fluent English are required, with Portuguese considered an advantage. This role is office-based in Madrid and requires periodic travel.

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
 

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