Associate Manager - Revenue Growth Management

Overview

RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.

Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:

 

• Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
• Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
• Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
• Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
• Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
• Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability

Responsibilities

Functional Responsibilities

• Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
• Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
• Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
• Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
• Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
• Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
• Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
• Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts
• Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team

Qualifications

• Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
• Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior
• Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
• Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
• Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
• Working knowledge of Power BI software is added advantage
• Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
• Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner