Job Description :

About us 

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

 

About the Function

 Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

 

 

About the role

 Act as the category expert for consumer and shopper understanding, helping brands win through deeper insight into consumer behaviour, shopper decision-making, customers and channels. Translate insight into actionable recommendations that improve activation effectiveness, commercial performance and category growth.

 

You will be responsible for:

•  Deliver the Consumer & Shopper Insights agenda for the market, translating business questions into actionable insight projects and providing robust consumer, shopper and channel understanding to support category decision-making.
• Identify growth opportunities through consumer, shopper and cultural trends, translating insights into clear recommendations that inform category priorities and investment choices.
• Manage the day-to-day Consumer & Shopper Insights contribution to key business planning processes, including Integrated Business Planning (IBP), Annual Strategy Conference (ASC) and other strategic and commercial planning cycles, ensuring timely and high-quality insight inputs.
• Manage and continuously improve Consumer & Shopper Insights tools, data sources and capabilities, working with internal stakeholders and external agency partners to ensure insights are accessible, relevant and effectively embedded across the business.
• Partner with Marketing, Commercial, Customer Marketing and Finance teams on day-to-day business questions, providing evidence-based analysis and recommendations that improve activation effectiveness, commercial performance and growth outcomes.

 About You

• Degree in Marketing, Business, Psychology, Behavioural Science, Economics or related discipline.
• Typically 5+ years of experience in Consumer Insights, Shopper Insights, Consumer Planning, Research or Strategy roles.
• Strong expertise in qualitative and quantitative research methodologies.
• Proven ability to translate insight into activation, commercial and growth opportunities.
• Strong communication (in German and English), agency and stakeholder management skills.

 

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

 

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

 

Ready to bring your best? This could be your opportunity.

 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2026-09-29