- Location
- Sydney, New South Wales, Australia · published · India · Pakistan · Philippines
- Workplace
- Remote
- Type
- Full-time
- Department
- IT
- Source
- Workable
Description
Job Title: Web Developer (WordPress, Headless CMS & D2C)
Location: Sydney, NSW, Australia (REMOTE) 9 AM - 5 PM AEST
About the Role
We’re seeking an experienced Web Developer to take ownership of our WordPress websites, lead our transition to a headless CMS and build high-performing digital experiences that turn visitors into paying customers.
You’ll be responsible for maintaining and optimising our existing websites while developing customer-facing applications, including sign-up flows, checkout, account management and subscription services.
This is a hands-on role with real ownership. You’ll work closely with management and marketing to deliver technical solutions that directly impact website performance, customer acquisition, conversion and retention.
Key Responsibilities
WordPress Development & Website Performance
- Build, maintain and update WordPress websites using Elementor, custom themes and reusable components.
- Ensure website security, stability and performance, including Core Web Vitals, uptime and plugin management.
- Develop high-converting landing pages for marketing campaigns, with accurate tracking and analytics in place.
- Identify and implement ongoing improvements to website functionality, speed and user experience.
Headless CMS Development & Migration
- Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
- Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects and SEO preservation.
- Build reusable component libraries that allow marketing teams to launch and update pages efficiently.
D2C Application Development
- Develop and improve customer-facing applications, including sign-up, checkout, account and subscription management.
- Integrate payment platforms, Salesforce and third-party APIs.
- Conduct A/B testing and optimise customer journeys to improve conversion rates and retention.
Analytics, Tracking & Collaboration
- Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel and Conversions API.
- Work closely with management and marketing to translate business requirements into functional technical solutions.
- Prepare clear technical documentation and ensure smooth handovers to agencies or other developers.
- Communicate technical decisions and trade-offs clearly to non-technical stakeholders.