Partner Marketing Manager

What You'll Do

Own the partner marketing plan

• Build and run a joint marketing plan with each priority partners with shared goals, a campaign calendar and a budget
• Build working relationships with partner marketing and partner manager counterparts at each platform, and keep Codal top of mind with their teams
• Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims and results reporting

Run co-marketing campaigns and content

• Plan and execute joint campaigns with partners: webinars, email, co-branded landing pages, social and paid promotion
• Produce joint content that shows what Codal does on each platform: case studies, migration guides, solution briefs and client stories
• Turn Codal's offers (platform migrations, composable commerce, CMS implementations) into partner-ready messaging for each ecosystem
• Keep partner directory listings, marketplace profiles, certifications, badges and award submissions current and competitive

Drive partner events

• Plan Codal's presence at partner conferences and summits, including sponsorships, speaking slots and client meetings
• Co-host dinners, roundtables and workshops with partners for shared target accounts, working with the partner nanagers

Enable sales and partner teams

• Arm each partner's sales and partner teams with the Codal one-pagers, case studies and talking points they need to bring us into deals
• Work with Codal's partner managers and sales pods on account mapping and joint outreach to named accounts
• Hand partner-sourced leads to the SDRs in each sales pod with the context they need to convert

Measure and report

• Track partner-sourced and partner-influenced leads and pipeline in HubSpot, by partner and by campaign
• Report results to leadership and to each partner, and use them to decide where Codal invests next

Partner across Codal

• Work with practice leads in commerce and content who own the message for their area
• Coordinate with the Digital Marketing Lead, the Marketing Manager and the content team so partner campaigns land as part of one program, not separate pushes

What You Bring

• 5+ years in B2B marketing, with at least 3 years in partner, channel or alliance marketing
• Experience at an agency, systems integrator or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform
• Working knowledge of the eCommerce and content management ecosystem, and of how platform partner programs, tiers and co-marketing funds work
• A track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides
• Experience securing and managing MDF or co-marketing budgets, from proposal to claim
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution
• Experience working day to day with partner managers and sales teams on account mapping and lead follow-up
• Strong writing and briefing skills; you can draft the case study, the co-branded landing page and the partner one-pager yourself
• Ability to travel to partner events and conferences

Nice to Have

• Direct experience in the Shopify, Shopware, BigCommerce, Sanity or Contentstack partner programs
• Understanding of composable and headless commerce, and how commerce platforms and CMSs are bought together
• Marketing experience in enterprise ecommerce, digital transformation or AI services
• Experience with ABM programs targeting named enterprise accounts
• Experience using AI tools to accelerate research, content production and campaign operations

Compensation and Benefits

The base salary range for this role is $90,000 to $135,000 per year, depending on experience and the depth of your partner marketing track record in commerce and content platforms. Codal also offers:

• Medical, dental and vision insurance
• 401(k) plan
• Generous paid time off and company holidays
• Hybrid schedule based out of our Chicago headquarters (3 days a week required)
• Budget for tools, training and conferences
• A direct line to the leadership team, and the mandate to build the partner marketing program your way

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position.

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.