Senior Associate, Digital Activation

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.  

Responsibilities

The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance.

 

Senior Associates are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support. The key difference between the Senior Associate role and the Associate is the ability to function independently, maintaining the workflow of planning, execution, and stewardship of campaigns.

Qualifications

• 1+ years of work experience; recent and proven experience in a hands-on-keyboard digital activation role required; other digital advertising such as analytics, direct, search and/or social a plus.
• Experience creating and managing campaigns in platform user interfaces, optimizing towards different KPI’s; 1+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and Word
• Aptitude for mathematical concepts and an understanding of the digital marketplace - Attention to detail in a multi-tasking, fast-paced business environment
• Track record of being a fast learner or being able to understand big picture - Critical thinker and problem solver
• Able to understand the application and use of industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.
• Advanced understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus) and Verification partners (IAS/DV/Moat/etc.)
• Experience curating and troubleshooting inventory from both public and private sources
• Understanding of various audience data sources and experience with building audiences
• Confident in analyzing and acting on marketing data - Excellent presentation, verbal, and written skills
• Experience in one or more key social search or DSP’s platforms a plus

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$66,500

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