Category Manager - New Category (GB&I)

About Dyson

Dyson is a global technology company known for solving problems others ignore through engineering, science and innovation.

As Dyson continues to expand into new categories and consumer needs, we are investing in the development of new growth opportunities that have the potential to become significant future pillars of the business. This role offers the opportunity to help build a category from the ground up, influencing strategy, commercial execution and customer experience as the category evolves.

The Role

The Category Manager will play a key role in supporting the development and launch of a brand-new category within Dyson.

This role offers a unique opportunity to help shape the commercial strategy, establish category fundamentals, and accelerate consumer adoption. You will work closely with the Head of Category to identify growth opportunities, develop go-to-market plans, monitor performance, and build the foundations for long-term category success.

Combining commercial analysis, category planning, consumer insight and cross-functional execution, the successful candidate will help translate Dyson's global innovation pipeline into compelling customer propositions that drive awareness, consideration and demand within the GB&I markets.

As a category specialist, you will develop a deep understanding of consumer needs, market dynamics, competitive landscapes and retail opportunities, helping Dyson establish leadership within a new and rapidly evolving category.

Key Responsibilities

Category Growth & Development

• Support the Head of Category in developing and executing the category growth strategy across GB&I.
• Help establish the commercial foundations required to scale a new category.
• Identify opportunities to accelerate awareness, adoption, penetration and revenue growth.
• Support annual, quarterly and launch planning cycles.
• Become a subject matter expert on category dynamics, consumer behaviour and market trends.

Commercial Performance

• Monitor category sales, demand trends, market performance and key commercial KPIs.
• Identify risks and opportunities and recommend actions to maximise category growth.
• Build business cases to support investments, new initiatives and commercial recommendations.
• Support forecasting, range planning and investment decisions.

Go-to-Market & Launch Excellence

• Lead or support the commercial delivery of new product launches and innovations.
• Partner with global teams to localise launch strategies for the GB&I market.
• Coordinate cross-functional activities to ensure successful launch execution across all channels.
• Support the development of compelling customer propositions and product storytelling.

Consumer & Market Insight

• Analyse consumer, market and competitive trends to identify opportunities for growth.
• Utilise market data, customer insight and commercial performance data to support decision-making.
• Monitor emerging competitors and changing consumer behaviours.
• Support the development of category strategies rooted in customer needs and insights.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Retail, Finance, Supply Chain, Direct-to-Consumer and Global Business Unit teams.
• Support alignment of stakeholders around category priorities and launch plans.
• Communicate insights and recommendations clearly and effectively.
• Contribute to projects that improve customer experience and category performance.

Channel & Market Development

• Support the development of channel strategies that drive category awareness and consideration.
• Partner with retailer and commercial teams to identify growth opportunities.
• Help deliver excellence in activation, merchandising and customer experience.
• Ensure consistent category positioning and messaging across all touchpoints.

Skills & Experience

Essential

• Experience in Category Management, Commercial Strategy, Marketing, Sales or a related commercial discipline.
• Strong commercial and analytical capability.
• Experience turning insight into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Strong project management and prioritisation capability.
• Comfortable operating with ambiguity and adapting to changing priorities.

Preferred

• Experience supporting new product introductions and launch programmes.
• Experience using consumer, market and commercial data to drive decision-making.
• Degree-level qualification in Business, Marketing, Economics or a related field.

What Success Looks Like

• Helping establish Dyson as a credible and differentiated player within a new category.
• Delivering successful product launches and category growth initiatives.
• Identifying opportunities that accelerate consumer adoption and commercial performance.
• Building strong cross-functional relationships and ways of working.
• Developing category expertise that informs future growth strategies.
• Contributing to the creation of Dyson's next major growth category.

Why Dyson

At Dyson, you'll have the opportunity to shape the future of home technology and influence one of our most strategically important categories. You'll work alongside talented teams, contribute to breakthrough innovations, and play a pivotal role in delivering exceptional experiences to consumers across GB&I.

Dyson is an equal opportunity employer and welcomes applications from all backgrounds and experiences.

#LI-AC1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.