GTM Performance Marketing - Investment & Portfolio Governance Lead

Role summary

The Investment & Portfolio Governance Lead owns portfolio consequence framing for GTM investments. This role translates performance signals, risk inputs, and strategic priorities into explicit investment scenarios and trade-offs so leadership can make constrained, defensible decisions.

This person will build the scenario and consequence logic behind major portfolio discussions, ensuring every significant decision includes clear options, explicit implications, and traceable follow-through. The role does not own finance control and does not diagnose performance; it owns the decision-ready translation of risk and performance into portfolio choices.

Key responsibilities

• Maintain cross-market visibility into GTM investment priorities, including what is protected and what is at risk
• Translate performance signals and risk inputs into Continue / Stop / New scenario options
• Document trade-offs and business/customer implications of each option
• Build decision evidence packs to support leadership forums and negotiation discussions
• Ensure major portfolio proposals include complete scenarios, explicit trade-offs, and documented ownership paths
• Standardize consequence framing and evidence quality across portfolio decisions
• Partner with signal, risk, and governance teams to convert inputs into action-ready options
• Escalate when trade-offs materially affect revenue, credibility, targets, or strategic priorities
• Strengthen investment governance practices by bringing consistency, discipline, and traceability to decision-making

What you will own

• Scenario construction for GTM portfolio decisions
• Trade-off articulation and implication writing
• Cross-market budget visibility narratives
• Decision evidence packs and governance-ready consequence framing

What you will not own

• Finance control
• Budget accounting
• Inform decision on investment approvals
• Primary diagnosis of performance issues

Qualifications

• Strong portfolio thinking and strategic prioritization capability
• Experience in investment planning, resource allocation, or budget governance
• Ability to translate ambiguous inputs into structured options and trade-offs
• Strong business writing skills with executive-level concision
• Comfort working with imperfect data and stated assumptions
• Experience supporting leadership decision forums or planning cycles
• Strong judgment, stakeholder management, and governance discipline

What success looks like

• Major portfolio decisions consistently include complete and credible scenario options
• Leadership can clearly see what is being protected, traded off, stopped, or newly funded
• Decision discussions become faster, more explicit, and more defensible
• Fewer last-minute cuts happen due to missing consequence analysis
• Portfolio decisions remain explainable after the fact because trade-offs and assumptions were documented