Director, Social Media Campaign & Activation

Job Description

Just imagine shaping how millions of people experience the LEGO® brand on social. Then make it real.

As Director, Social Creative & Content Strategy, you'll set the direction for social-first campaigns across the LEGO Group’s global social ecosystem, translating audience insights, brand priorities and cultural moments into content strategies with purpose. Together with creative partners, product teams and channel specialists, you'll help build, rebuild and inspire the next generation of social storytelling.

Play your part in our team succeeding

Global social media is a key part of the LEGO Group's audience ecosystem, delivering earned activations and campaign support that help us connect with audiences wherever they spend their time. Working within our DCE (Digital Consumer Engagement), the Global Social Media team works across Brand, Product Groups, Markets, Creative, Media and Analytics to build, rebuild and inspire social experiences that are audience-led, culturally relevant and designed for the behaviours of each platform. Together with creative partners, including our internal agency OLA, you'll help define how priority campaigns and content moments come to life across the social landscape.

Core Responsibilities

• Develop content strategies that connect audience insight, creative opportunity and business priorities across campaigns and cultural moments.

• Partner with our internal creative agency OLA and creative teams to shape platform-native ideas that resonate with the right audiences.

• Define channel roles, content ecosystems and activation approaches across global social platforms.

• Guide social strategists through clear briefs, feedback and recommendations that strengthen creative thinking.

• Use performance insights and audience signals to refine content approaches and future planning.

Do you have what it takes?

• Experience turning audience, brand and business needs into clear content strategies.

• Experience bringing live activations and cultural moments to life across social media.

• Comfortable uncovering insights that unlock fresh storytelling opportunities across social platforms.

• Experience leading teams and helping colleagues elevate creative quality and strategic thinking.

• Able to balance long-term planning with real-time content opportunities and changing priorities.

• Experience working both agency-side and in-house across global brands is beneficial.

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.