Product Marketing Sr. Specialist - NIBU

Work Location: Mexico City, Nissan HQ

Work Schedule: Full-time

Modality: Hybrid

Level: 11

Education: Bachelor’s degree in economy, Actuary studies, Business, Industrial or Mechanical Engineering

Travel Required: Yes

Join us and lead innovation with us.

We are currently seeking for a Product Marketing Sr. Specialist to join our Mexico City team.

A day in the life of this role

Responsible for defining and driving the commercial strategy for the Passenger Vehicles portfolio, including sedans and sports cars, throughout the entire product lifecycle, from pre-launch planning to end-of-sales management. This role analyzes market trends, product performance, customer needs, and competitive dynamics to develop data-driven strategies that support business objectives and maximize revenue. The Senior Specialist provides strategic recommendations and insights for key decision-making, ensuring sustainable growth, profitability, and the achievement of Nissan Importers Business Unit (NIBU) revenue targets.

               

Who are we looking for:

Commercial Strategy

• Develop and execute pricing and incentive strategies to ensure portfolio competitiveness, profitability, and revenue growth.
• Monitor key performance indicators, including sales mix, grade mix, gross margin, and M&S expenses, providing actionable insights to support decision-making.
• Collaborate with NSCs and internal stakeholders to align commercial strategies, optimize approval processes, and maximize business synergies.
• Lead business planning and lifecycle forecasting activities, ensuring volume, pricing, and competitiveness targets are achieved.

Product Management

• Define product positioning, lifecycle strategies, and M&S investment plans across NIBU markets.
• Monitor profitability, competitiveness, and incentive performance by product and market.
• Lead vehicles launch activities, including product positioning, messaging, cross-functional coordination, pricing strategy alignment, and launch execution.
• Coordinate commercial strategy approvals, including MSRP and profitability assessments.

Incentive Payments Support

• Manage and monitor incentive payment processes across NIBU markets.
• Validate, reconcile, and track incentive claims, payment requests, and supporting documentation.
• Partner with Finance, Sales, and regional teams to ensure timely resolution of payment-related issues.

Industry Analysis

• Lead the development and automation of industry volume and market intelligence reporting.
• Analyze market performance, segment trends, competitive activity, and market share evolution to support strategic planning.
• Ensure data accuracy, governance, and alignment with NIBU segmentation and reporting standards.

Education:

• Bachelor’s degree in economy, Actuary studies, Business, Industrial or Mechanical Engineering

Previous Work Experience:

• Minimum 3 years of experience in the automotive industry or in areas such as Data & Industry Analysis, Product Marketing Management, or Product Planning, strong analytical and strategic mindset, with the ability to leverage market and business insights to support commercial and product decisions.

Other requirements:

• Language: English Fluent (written, spoken and listen)
• Data management: Excel advance level, Power-BI.
• Travel %: Sporadic 10%-15%
• Cross-Functional
• Emotional Intelligence
• Learning Agility

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, interdepartmental moves, and innovative learning platforms. Enhance your skills through seminars and leadership training, all while playing a vital role in shaping the future of mobility. From day one, you will have the support to face challenges and contribute to impactful solutions across our organization.

Rewards: Nissan offers a comprehensive benefits package to support the well-being and success of our employees, with offers that may vary depending on location and role.

Nissan (NMEX, NEdM, NRFS, NRFM, and ANZEN) hires based on compliance with the job profile requirements for the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political opinion, national or social origin, economic position, birth, or any other condition.

By applying for the announced position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search due to the sensitive nature of the assets and information involved in the role. This includes, among others, proprietary information, financial data, and other assets requiring protection. Nissan Mexicana and its subsidiaries guarantee confidentiality and compliance with all legal requirements related to the use of such information. By applying for this position, you consent to this verification.

NISSAN FOR EVERYONE

People are our most valuable resource, and diversity and inclusion are essential to maximizing the potential of every team member. Our Corporate Diversity Initiative ensures that our work environment responds to the unique needs of our employees and customers. We are committed to creating a culture in which all individuals feel included, respected, valued, and heard.

At Nissan, we value inclusion across all areas of our business and strive to reflect the diversity of our customer base and the communities we serve. Join us in our commitment to diversity and inclusion.

THIS IS NISSAN:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

México City Ciudad de Mexico Mexico